CARLSBAD, Calif., Aug. 12, 2014 /PRNewswire/ -- Today, Business.com launches a new platform that transforms the way B2B marketers connect with buyers, accelerating the company's mission of providing executives the ability to acquire the knowledge, products and services they need to run their businesses. The new platform and site uses a state of the art data platform, combined with a powerful content delivery system, to deliver high quality content and contextual advertising to help executives in growth companies no matter where they are in their decision process. (Tweet this!)
"Over the last decade, business-focused digital media sites have struggled to strike the right balance of providing both a strong and recurring value for readers while also delivering high quality traffic and engagement to their advertisers," says Tony Uphoff, CEO of Business.com. "The next generation of Business.com was engineered from the ground up to do just that."
The old days of ads without context and leads without nurturing are gone. "With the new platform, we are now collecting millions of real-time behavioral data points from our audience allowing us to create an even better user experience. This also creates a more powerful platform for advertisers to engage with buyers at each stage of their purchasing journey while also streamlining the complicated B2B buying process," says Uphoff.
With the new site,
- Marketers have access to a suite of marketing solutions that engage executives at all stages of their purchase process. To learn more about our Advanced Display, PPC, Marketing Ready Leads (content marketing), and Sales Ready Leads, see our video here..
- High-quality, functional content to help executives in growing companies educate themselves and solve a business issue, make a purchase decision, or just be inspired or entertained.
- A robust contextual delivery system combined with responsive design provides a uniquely functional experience to the end user regardless of device.
- Further, the new Business.com platform connects the right buyer to the right seller at the right time while nurturing that relationship.
Business.com Media, Inc. helps over 30 million executives in growing businesses each year acquire the knowledge, products and services they need to run and grow their business. Its suite of performance marketing products enable contextual advertising at every stage of the buyers journey driving over half a million purchases for its 10,000+ advertising customers.
Business.com Media, Inc.
Sr. Director of Marketing
SOURCE Business.com Media Inc.