MELBOURNE, Australia, Aug. 27, 2015 /PRNewswire/ -- Businesses are losing customers way before they even get to the storefront. This is because most consumers these days will decide against a brand if they see even just one bad review. This means one dissatisfied customer can cost a business 80% of its potential audience. That's a worrying piece of data especially if the business is still building its reputation. Unlike multi-million dollar corporations, most businesses don't have the luxury of shrugging off the effect one bad review can have on their brand.
What makes it even worse is the fact that, most of the time, the owner won't even know that the business has received a complaint. Some customers won't bother notifying the brand when they post a bad review. Sometimes, the comment is posted on their personal Facebook account or a random tweet. Businesses won't know people are already complaining about their product or service and influencing potential audience's opinion until it's too late and four out of five of them have chosen the competition.
Vigilance is essential in managing online brand reputation and, fortunately, there are effective tools available. Services like Repwarn exist to be able to monitor and interact with online posts in real time. Users only need to set up the keywords they want to track and a notification's sent as soon as someone somewhere in the web mentions that specific keyword.
If the software tracks a bad review, the user can then fix the issue before it festers. When done well and in time, a brand reaching out to a disgruntled customer can result in the customer giving the business another chance and eventually a better review.
It's undeniable that reputation monitoring's become a necessity in modern businesses. It's important to have that kind of protection in place. The new software, Repwarn by Universal Media Online, offers businesses a service to monitor an unlimited number of keywords so that brands can receive alerts as soon as those words are triggered anywhere in the world.
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SOURCE Universal Media Online