Butt Out. Prevent Childhood Asthma Triggers.

CHICAGO, Nov. 9, 2011 /PRNewswire/ -- On November 17, millions of Americans will mark the American Cancer Society's 36th annual Great American Smokeout by giving up smoking for the day, and maybe for good. Because smoking can trigger asthma symptoms in children, quitting is an important first step toward protecting kids' health. BeSmartBeWell.com tells parents the steps they can take on the Great American Smokeout, and every day of the year, to lower the risk for childhood asthma.

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"Parents can work to prevent asthma by doing things in the home. First is to make sure nobody is smoking in the household," says Dr. Judith Palfrey, past president of the American Academy of Pediatrics and one of the experts featured on BeSmartBeWell.com.

According to the U.S. Environmental Protection Agency, exposure to secondhand smoke can trigger asthma symptoms in children who previously did not have symptoms and worsen asthma symptoms in children who have asthma. Eliminating triggers like secondhand smoke is the key to managing childhood asthma and reducing the frequency and severity of asthma attacks. At BeSmartBeWell.com, parents can watch Trinity's story to see how her mom made their home more asthma-safe.

Dangerous exposure

About 7 million U.S. kids and teens have asthma – making it the most common chronic condition in children. When children breathe in allergens like cigarette smoke, their airways become irritated and then tighten. Children with asthma then begin to cough, wheeze and have difficulty breathing. Without treatment, asthma attacks can quickly turn serious and even deadly.

According to the U.S. Surgeon General, almost 60 percent of U.S. children aged 3 to 11 years–almost 22 million kids–are exposed to secondhand smoke. Children's lungs are especially vulnerable to the effects of secondhand smoke because they breathe more rapidly than adults, taking in more secondhand smoke. More than 40 percent of children who go to the emergency room for asthma live with smokers.

Where can I learn more?

BeSmartBeWell.com/Childhood-Asthma is a website that provides practical information to help parents understand and manage this serious chronic condition. Produced by the country's largest customer-owned health insurer in collaboration with medical experts and national health organizations, BeSmartBeWell.com features:

• Life stories of real kids and teens living with asthma
• Practical videos with expert, medical advice
• Reputable resources and links for more information
• Latest childhood asthma health news
• Health quizzes

At the site, visitors can also register for the monthly Spotlight Newsletter and News Alerts for in-depth articles and breaking news on childhood asthma and other health topics important to parents.

About Be Smart. Be Well.

BeSmartBeWell.com is sponsored by Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of New Mexico, Blue Cross and Blue Shield of Oklahoma and Blue Cross and Blue Shield of Texas, Divisions of Health Care Service Corporation, a Mutual Legal Reserve Company, an independent licensee of the Blue Cross and Blue Shield Association.

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SOURCE BeSmartBeWell.com