Buy a Tree Today and Will Plant One for Tomorrow

Online Home Furnishings Retailer Partners With the Arbor Day Foundation This Holiday Season To Help Plant 15,000 Trees

Oct 18, 2010, 09:00 ET from

OMAHA, Neb., Oct. 18 /PRNewswire/ --, the Omaha-based, leading online retailer of home furnishings and lifestyle products, announced today the launch of its holiday campaign, Buy a Tree Today & We'll Plant One for Tomorrow, featuring a partnership with the Arbor Day Foundation to further their mission and truly celebrate trees this holiday season.

For every Christmas tree purchased on between October 15th and December 25th, a live tree will be planted in the nation's forests by the Arbor Day Foundation.  When consumers choose to celebrate the holidays with one of the hundreds of trees available at, they will be helping to plant a live tree in our nation's forests that have been damaged by wildfires, insects and disease. hopes to plant 15,000 new trees by sponsoring a live tree for every Christmas tree sold this season.

" is demonstrating how companies can make a positive impact on our world by planting trees," said Tiffany Thompson, Corporate Partner Manager at the Arbor Day Foundation. "The trees planted by will help clean the air we breathe, clean drinking water for millions of Americans and will provide habitat for countless wildlife species." boasts one of the largest selections of artificial trees, whether it's pre-lit, frosted, fiber optic, or just a classic full faux pine. And with more than 200 online retail and specialty stores, offers its customers a true variety to help them find everything needed to trim the tree, deck the halls, and prepare for their homes for the holidays.

"Nothing puts you in the holiday spirit more than giving, so we are thrilled and honored to have the opportunity to give to our nation's forests," said Jason Goldberger, Hayneedle Chief Merchandising Officer. "It's wonderful to know that by decorating with a reusable, artificial Christmas tree in our homes each holiday, we can celebrate nature by planting and nurturing live trees for all to enjoy for many years to come."  

For more information on the Buy a Tree Today & We'll Plant One for Tomorrow campaign, please visit

About offers "variety, sweet variety" for the home and more through its 200-plus online specialty retail stores.  Established in 2002, offers an extensive variety of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit

About the Arbor Day Foundation:

The Arbor Day Foundation is a nonprofit, conservation and education organization of more than 1 million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at