To Match Charitable Contributions On Cyber Monday

Website Enables Holiday Shoppers to Buy for Their Loved Ones While Giving Back

Nov 08, 2012, 10:00 ET from

DAYTONA BEACH, Fla., Nov. 8, 2012 /PRNewswire/ -- – an online shopping gateway for individuals to donate to their favorite cause while they shop – announced it is matching every charitable contribution on Cyber Monday. Holiday shoppers simply visit, select a cause and shop online at more than 2,500 popular retailers. With no set limit on the day's total fundraising effort, will match every contribution made during this busy shopping event to the designated charities.

"We started this company with the mission to provide organizations and their supporters with a free and powerful fundraising tool," said Frank Molnar, managing partner at "We've helped more than 200 nonprofits, schools and associations to date – causes such as Autism Speaks, the United Nations Foundation, Give Kids the World and even the American Red Cross supporting those affected by Superstorm Sandy. With an estimated 150 million people shopping online and a Cyber Monday program like this, we're eager to watch this grow and see how each cause is making a difference in people's lives."

Members have a wide variety of retailers to choose from as they shop including,, Barnes & Noble, Best Buy, Bloomingdale's, Macy's, Target and Walmart. For example, the hot holiday children's gift, the LeapFrog LeapPad2, is available at for $99 plus tax. When purchasing this item on Cyber Monday, approximately six percent will be donated to the member's charity of choice.

Membership is free and individuals may choose from approximately 1.5 million causes listed on the website. If they do not see their cause, members can request for it to be added.

About's mission is to "do good…better" by providing a unique and powerful fundraising tool for nonprofits, schools and associations. Therefore an online shopping gateway was developed for individuals to donate to their favorite cause while they shop. By simply joining the website, choosing a cause and shopping for every day purchases at more than 2,500 retailers, a percentage of each sale is contributed to the member's selected charity. Shopping through does not cost any more than shopping directly on a retailer's site, and members can even save money with valuable coupons. For information visit can also be found on Facebook, Twitter (@buy4dotcom) and Pinterest.

Beth Ridenour
evok advertising
407.302.4416 x122