Buy.com® Partners With Wine.com® to Launch Wine Shop

ALISO VIEJO, Calif., Jan. 5, 2011 /PRNewswire/ -- Buy.com, The Internet Superstore™, today launched its new wine store, powered by No. 1 online wine retailer Wine.com.  Buy.com is the only online mass merchandiser in the United States to offer a comprehensive wine shop that includes hundreds of competitively priced wines from all regions and varietals.

With plans for continued growth, Buy.com currently offers nearly 1,500 listings in the wine store, which also features wine gift sets and gift baskets designed and delivered by Wine.com.  Shoppers can search by wine class, varietal, country, price, brand and year. To celebrate the launch, shoppers will automatically receive $10 off any wine purchase of $100 or more.  

"Buy.com continues to focus aggressively on adding new product categories and expanding our marketplace to deliver the best deals on the widest selection of products," said Neel Grover, CEO and president of Buy.com.  "Adding leading brands such as Wine.com means shoppers can look to Buy.com as a convenient, one-stop destination for their everyday needs."

All items purchased at Buy.com's wine store are eligible for Rakuten Super Points, which enable shoppers to earn "points" for every dollar spent and are redeemable as payment toward future Buy.com purchases.

"We are pleased to work with our partners at Buy.com to bring Wine.com's extensive product selection, competitive pricing and convenient delivery to millions of Buy.com customers," said Rich Bergsund, CEO of Wine.com.

The Buy.com wine store ensures consumers' safety by requiring an adult signature upon delivery of wine, and all customers must be 21-years-old or over. Wines cannot be shipped to all U.S. states, and for more details, shoppers can visit http://www.buy.com/loc/wine/68904.html.

About Buy.com

With more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, Buy.com is headquartered in Aliso Viejo, Calif.  Buy.com is owned by Rakuten, Japan's leading Internet Company.  Together, Rakuten and Buy.com represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 35,000 merchants around the globe.

Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc.  

About Wine.com

Wine.com is the nation's #1 online wine retailer, according to Internet Retailer magazine's annual ranking of websites by revenue, offering thousands of wines, wine gifts, gift baskets and monthly wine clubs. The Wine.com mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or sending a gift, by offering a great selection, low prices, convenient delivery and helpful information. Wine.com is the world's most visited wine web site, according to research conducted by comScore Media Metrix. For more information, visit the company's website at http://www.wine.com, its blog at http://blog.wine.com/, on Facebook at http://www.facebook.com/winecom and on Twitter at http://twitter.com/wine_com.

SOURCE Buy.com