® Reports Best Black Friday Sales Performance in Company History

Leading U.S. Retail Marketplace Posts Record-Breaking Sales and Orders, Thanks to Incentives such as Free Shipping and a New Points Program for Purchases

Nov 27, 2010, 01:00 ET from

ALISO VIEJO, Calif., Nov. 27, 2010 /PRNewswire/ -- Leading online retailer® today reported its best Black Friday performance in company history, with more than 45 percent year-over-year sales growth on the site (as of 5 p.m. PST on Friday, Nov. 26). A major driver of the company's overall growth included sales through's marketplace, which grew by more than 100 percent compared to Black Friday of last year.

Consumers flocked in record numbers to, which offers the e-commerce industry's best 45-day return policy (with no restocking fees), free shipping with no minimum purchase on nearly 2.7 million products and the recently introduced free "Rakuten Super Points" customer loyalty program to award shoppers with points toward future purchases.  

These incentives, combined with's wide product selection and the industry's best deals, spurred a strong opening for the 2010 holiday shopping season.

"Shoppers have come to know as a one-stop destination for the best return on their dollar," said Neel Grover, CEO and president of "Our initial holiday results point to a strong start of the season, as consumers responded favorably to the newest initiatives we put in place to create an even more wallet-friendly shopping experience."


With more than 18 million customers, is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, is headquartered in Aliso Viejo, Calif. is owned by Rakuten, Japan's leading Internet Company.  Together, Rakuten and represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 35,000 merchants around the globe.® and The Internet Superstore™ are trademarks of Inc.