® Reports Biggest Sales Day in History on Cyber Monday

Leading Online Retailer Continues Strong Opening to Holiday Shopping Season with Record-Breaking Performance on the Biggest Online Shopping Day of the Year

Nov 30, 2010, 01:00 ET from

ALISO VIEJO, Calif., Nov. 30, 2010 /PRNewswire/ -- Leading online retailer® today reported its best sales day in company history on Cyber Monday, outpacing its record-breaking Cyber Monday performance in 2009.  As of 5 p.m. PST on Monday, Nov. 29, the company experienced 48 percent higher year-over-year sales growth on the site.

"We're seeing impressive holiday sales across all of our 20 categories, as well as robust performance by our industry-leading marketplace of third-party retailers," said Neel Grover, CEO and president. "For example, sales of the Nook 3G and Wi-Fi Reader brought in thousands of orders today." has focused on aggressively expanding its site offerings this year and continues to offer competitive pricing on millions of products, the industry's best 45-day return policy, free shipping with no minimum purchase on more than 2.6 million items and the recently-introduced "Rakuten Super Points" program to reward loyal shoppers with points toward future payments.

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With more than 18 million customers, is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods.  Founded in June 1997, is headquartered in Aliso Viejo, Calif., and owned by Rakuten, Japan's leading Internet Company.  Together, Rakuten and represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 35,000 merchants around the globe.® and The Internet Superstore™ are trademarks of Inc.