Enhances Mobile Shopping, Reports Strong Growth in Mobile Traffic

Revamped mobile shopping site generates nine times the traffic as previous search-only site

Jun 02, 2010, 09:00 ET from

ALISO VIEJO, Calif., June 2 /PRNewswire/ --, The Internet Superstore™, today announced the launch of its greatly enhanced mobile site with the addition of full search and checkout capabilities and a faster, simpler platform that delivers an improved mobile shopping experience.  Since the Beta mobile shopping site went live in May, the company has seen traffic increase more than nine times previous levels.  

Online shoppers can now visit from any mobile phone, browse 5.3 million product selections and make purchases using their favorite payment methods offered by  Shoppers also can watch thousands of BuyTV product videos and Top 10 countdowns in popular categories to have the richest shopping experience prior to purchase.

Previously, the mobile site only offered limited product search capabilities and pricing information.  Despite the partial offering, already was ranked as one of the top 10 mobile commerce players, according to Nielsen Company and Internet Retailer, thanks to's wide selection of available products and low prices.

"The rapid growth we've seen in mobile shopping in such a short period of time shows that people want to shop when they want, where they want," said CEO and President Neel Grover.  "To meet this demand, we made our mobile platform more robust and faster, yet very simple to use, giving shoppers easy access to the best deals online wherever they may be – car, restaurant or physical store."

In addition to's vast product selection and low prices, mobile shoppers also can access the company's retail Marketplace, which currently features more than 11.5 million product listings from thousands of qualified third-party retailers.    


With more than 14 million customers, is a leading retail marketplace, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at everyday low prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, is headquartered in Aliso Viejo, California.® and The Internet Superstore™ are trademarks of Inc.