BuyerMLS Named Finalist at Exclusive Realogy FWD Innovation Summit

PHILADELPHIA, June 21, 2013 /PRNewswire-iReach/ -- BuyerMLS, the next generation lead matching system for real estate professionals, joined a select group of innovative companies to meet with Realogy executives and brokers to help define real estate's future at the Realogy FWD Innovation Summit held on June 18, 2013. Realogy is the global leader and industry-dominating real estate franchisor and operator, with a 26% industry market share and a $7 billion market capitalization.

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Realogy's FWD received nearly 100 applicants, from which 15 companies were chosen to present their solutions to an invitation-only gathering of Realogy executives, key franchisees and industry thought leaders. BuyerMLS CEO and Founder Charles (Chuck) Williams IV represented the company and presented their patent-pending lead matching solution to the nearly 150 FWD attendees. A panel of six Realogy executives (representing all company brands) tapped BuyerMLS as one of just three Finalists in the competition resulting in the firm being awarded the third place trophy. 

"FWD provided both a rare opportunity and a real validation of the power and promise of BuyerMLS. We're honored to be selected from a group of very innovative companies," said Williams. "The real estate industry is thinking ahead by evaluating the adoption of emerging technologies, such as business intelligence and the application of matching algorithms. BuyerMLS is at the forefront of this exciting and relevant movement. By leveraging our proprietary enterprise system to help instantly match qualified and screened buyers with sellers, we provide a streamlined and highly efficient home buying and selling process for real estate agents unlike any other marketplace solution."

About BuyerMLS

Find.Match.Close™ is the way to increase brokerage profitability, win more listings and retain control of clients. Unlike other systems, BuyerMLS™ streamlines, advances and monetizes customer acquisition and relationship management by providing an evolutionary, next-generation agent-only system. All leads are centralized into BuyerMLS to be filtered and optimized by patent-pending processes including four-star scoring, algorithm matching, and social marketing tools. Only BuyerMLS enables agents with qualified buyers to both search and be searched.  The buyer-centric and agent-tested system is dynamically updated in real-time to provide immediate access to match willing, able, and ready qualified buyers with current and upcoming listings. BuyerMLS makes the best agents better. 

About Realogy

Realogy Holdings Corp. is a global leader in residential real estate franchising with company-owned residential real estate brokerage operations doing business under its franchise systems as well as relocation and title and settlement services. Realogy's brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, NRT LLC, Cartus and Title Resource Group. Collectively, Realogy's franchise system members operate approximately 13,600 offices with 238,900 independent sales associates doing business in 102 countries around the world. In 2012, Realogy was involved, either through its franchise operations or its company-owned brokerages, in approximately 26% of all existing homesale transaction volume (sides times average price) for domestic transactions involving a real estate brokerage firm. Realogy's new international headquarters is located at 175 Park Avenue in Madison, N.J. 

Media Contact: Charles (Chuck) Williams IV, BuyerMLS, 484-580-9260, [email protected]

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SOURCE BuyerMLS