Buyers Edge Platform Announces Agreement to Acquire Dinova, a Leader in Business Dining Rewards

Adds over 24,000 restaurants, ~600 enterprise/government partners, and $18B in spend visibility – expands Buyers Edge Platform's offering into business‑dining rewards

WALTHAM, Mass., Oct. 1, 2025 /PRNewswire/ -- Buyers Edge Platform ("Buyers Edge"), a leading digital procurement network and solutions provider for the foodservice industry, today announced that it has entered into a definitive agreement to acquire Dinova, Inc. a portfolio company of Frontier Growth. Dinova is a market leader in preferred business dining programs that deliver spend visibility and savings for corporations while driving customer acquisition and sales growth for restaurants.

This strategic acquisition, once completed, will combine Dinova's network of over 24,000 restaurants, nearly 600 blue‑chip corporate and government partners and $18 billion in spend visibility, with Buyers Edge's vast network, technology, and rewards offering.

Benefits for Dinova's Partners

With the reach and resources of Buyers Edge's ecosystem, the acquisition is expected to benefit all Dinova stakeholders.

• Restaurant partners will gain expanded access to Buyers Edge Platform's procurement solutions and foodservice technology and data offerings, including its Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management expertise.
• Corporate partners are expected to benefit from an expanded restaurant selection and potential access to new international markets.
• Business diners are expected to enjoy an enhanced dining and rewards experience through improved technology and a more seamless experience.

Strategic Rationale for Buyers Edge Platform

Dinova's leading business dining program complements Buyers Edge's existing products and services, creating a comprehensive offering for the foodservice industry. The acquisition will enable Buyers Edge's restaurant customers to win business-dining occasions, elevate guest experience, and grow sales.

Buyers Edge's success comes from creating value across the foodservice ecosystem by pairing a network of more than 250,000 locations and $74 billion in spend visibility with sustained investment in technology. Dinova's three‑sided network aligns with this mission to create value across the foodservice ecosystem. Buyers Edge has operated in rewards since 2020, and Dinova is expected to be a powerful addition to Buyers Edge's rewards portfolio.

"Dinova has built something truly unique in the restaurant industry—a program that helps restaurants capture highly profitable business dining spend while rewarding corporations and diners in the process," said John Davie, Buyers Edge CEO. "By bringing Dinova into the Buyers Edge family, we look forward to accelerating their growth by leveraging our foodservice network, injecting our AI and technology, and advancing our vision of connecting the foodservice ecosystem in innovative ways. We see a strong entrepreneurial cultural fit—both teams share a builder's mindset, bias for speed, and obsession with customer outcomes."

"We are excited to join Buyers Edge Platform," said Alison Quinn, Dinova CEO. "This acquisition empowers us to deliver the ultimate solution for corporations and the restaurants that serve their employees. Together, we expect to scale faster, reach new markets, and create unprecedented value in the business dining segment."

Completion of the transaction is subject to customary closing conditions, including expiration or termination of the waiting period under the Hart–Scott–Rodino Antitrust Improvements Act, and is expected to close in Q4 2025. Until closing, Buyers Edge Platform and Dinova will continue to operate as independent companies.

Ruberto, Israel & Weiner is serving as acquisition counsel to Buyers Edge Platform. William Blair is serving as exclusive financial advisor and Womble Bond Dickinson (US) LLP is serving as acquisition counsel to Dinova.

About Buyers Edge Platform

Buyers Edge Platform is the leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions—including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management—Buyers Edge is reshaping how the foodservice industry connects and thrives.

About Dinova

Dinova operates a business dining program with a network of over 24,000 restaurants in the U.S. and Canada and nearly 600 corporate and government partners. The program delivers spend visibility and savings for companies while driving growth for restaurants.

About Frontier Growth

Founded in 1999, Frontier Growth is a growth equity investment firm based in Charlotte, North Carolina that provides tailored support and resources to help drive sustainable growth and scalability. Frontier's people‑first philosophy to investing is founded upon putting people before numbers—a belief that it's the people around the table, collaborating together, that make the difference in driving innovation and growth.

SOURCE Buyers Edge Platform