buySAFE Names Former PayPal Sales Leader John DiSarlo as Vice President of Sales & Business Development

ARLINGTON, Va., Feb. 11 /PRNewswire/ -- buySAFE, Inc. the leading provider of website bonding and consumer confidence solutions for eCommerce merchants, today announced the appointment of John DiSarlo as buySAFE's new Vice President of Sales & Business Development, succeeding Tim Woda, who is transitioning out of the company to pursue other interests.

Mr. DiSarlo spent more than 3 years at PayPal in a number of Large and Strategic Merchant Sales leadership roles, and most recently served as PayPal's Director of Strategic Merchant Sales for North America.  In this role, Mr. DiSarlo was responsible for the Strategic Sales team targeting IR Top 500 merchants. John had great success recruiting, mentoring and leading the acquisition efforts of top eCommerce merchants.

Prior to PayPal, Mr. DiSarlo served in a variety of sales leadership roles, primarily in the telecommunications industry, including XO communications, Global Crossing, and MegaPath Networks.  In these roles, DiSarlo was responsible for delivering rapid revenue growth in both the enterprise and carrier markets.

In addition to the appointment of Mr. DiSarlo, buySAFE has also significantly expanded the Sales and Business Development team by adding and promoting a number of proven and highly experienced eCommerce veterans to the team, including:

Maria Tatone, Director of Business Development, eCommerce Platforms & Strategic Sales

• Previously with PayPal and Rich Relevance.

David Ames, Managing Director of Enterprise Sales

• Previously Regional VP of Sales with eBillMe.

Rick Castello, Enterprise Sales Manager

• Previously with PayPal and MyBuys.

Tim Dardis, Enterprise Sales Manager

• Previously with CardinalCommerce.

Allen Levitas, Enterprise Sales Manager

• Previously with PayPal and eBillMe.

Joshua Nodell, Enterprise Sales Manager

• Mr. Nodell has been a top performer at buySAFE for almost four years, resulting in an expansion of his role and responsibilities.

Cresta Pillsbury, Director of Business Development

• Ms. Pillsbury now leads buySAFE's small and mid-market sales and business development efforts.

"buySAFE is poised to achieve a new level of growth as we have assembled a sales and business development team with a proven track record for delivering predictable and repeatable results," said DiSarlo.  "buySAFE's bonding and consumer confidence solutions represent the industry standard for helping businesses improve relationships with their customers and ensure confidence in online interactions, providing e-tailers a clear competitive advantage when deploying the buySAFE solution."

"John brings a wealth of talent and experience to the position at just the right time for buySAFE.  We are poised for explosive growth in 2010 as buySAFE's solutions create significant economic value and increased customer loyalty for online merchants during this challenging economic time.  The company will be well served by his leadership," said Jeff Grass, CEO and Chairman. "I look forward to working with John to help deliver the value buySAFE provides to a broader range of online merchants."

About buySAFE, Inc.

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Solutions. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com.

SOURCE buySAFE, Inc.