BuzzLogic Adds Real Girls Media as Newest Partner

SAN FRANCISCO, May 20 /PRNewswire/ -- BuzzLogic, a digital media company with a data-driven ad platform built to optimize advertising across influential blog conversations, today announced Real Girls Media, the leading premium network of branded sites for women – including owned and operated site DivineCaroline.com – has joined BuzzLogic for Media Partners, a program that enables media companies and ad networks to participate in BuzzLogic's conversationally-targeted campaigns.

"Partnering with BuzzLogic is a great way to open our publisher community up to top-notch brands who want to align themselves with the needs and desires of today's women," said Kate Thorp, CEO, Real Girls Media. "BuzzLogic isolates which of our properties is most meaningful to a campaign based on its role in a particular conversation – which allows us to provide our authors with even more revenue opportunities."

Launched last fall with inaugural partner IDG TechNetwork, and today counting more than a dozen partners, BuzzLogic for Media Partners allows publishers with influential content across lifestyle topics such as parenting, fashion and beauty, as well as verticals like technology and entertainment, to benefit from the BuzzLogic Conversational Ad Targeting Platform. BuzzLogic's proprietary platform targets display, rich media and video advertising based on criteria like author expertise, influence and the nature of blog linking relationships around stories, ideas and opinions.

As a BuzzLogic Media Partner, Real Girls gains access to not only additional ad revenue, but also brands in differentiated categories, such as auto and finance, who are looking to reach affluent, female audiences as they follow and engage in relevant conversations (for example "best SUV for family road trips").

"Real Girls Media is a market leader for high quality, trusted content – for women, by women," said Seph Zdarko, Vice President of Business Development at BuzzLogic. "With the addition of Real Girls, BuzzLogic now reaches 35 million women actively engaging with blogs around virtually any topic, with the ability to zero in on the properties most effective at driving user interaction with a brand. We're excited to welcome Real Girls to the growing BuzzLogic family."  

The BuzzLogic Media Partner Program is open to select media companies in technology, entertainment and lifestyle categories. To learn more visit www.buzzlogic.com/mediapartners.

About BuzzLogic

Founded in 2005, BuzzLogic is a leading digital media company whose mission is to help brands, agencies and media properties capitalize on the influential power of blog conversations. BuzzLogic's proprietary platform uses advanced content and social analysis to target ads to more than 76 million monthly unique users, layering in third party audience data to drive maximum effectiveness. Learn more at www.buzzlogic.com.

About Real Girls Media  

The Real Girls Media Network includes DivineCaroline.com — its owned and operated marquee site — as well as a premium network of branded sites for women, is a San Francisco-based, privately held company backed by 3i Group, Walden Venture Capital, and Meredith Corporation. DivineCaroline™ is a trademark of Real Girls Media Network, Inc. More information is available at www.realgirlsmedia.com.

SOURCE BuzzLogic