SAN FRANCISCO, July 13 /PRNewswire/ -- BuzzLogic, a digital media company with the leading blog advertising platform, today announced its appointment of John Donahue as Chief Technology Officer. Previously the global head of business intelligence, technology and data at Omnicom Media Group (OMG), the global media services division of Omnicom, Inc., Donahue will drive the technology vision for BuzzLogic's Conversation Ad Targeting™ Platform, leveraging his years of experience with Fortune 50 brands and expertise in reporting and analytics solutions to enhance the company's platform and data strategy.
"The social web has created an explosion of data when it comes to audience behavior online. BuzzLogic's platform is about using conversational intelligence to identify the best places for marketers to invite consumers into a two-way dialogue, which makes a lot of sense to me," said Donahue. "As the ability to isolate audience becomes paramount for advertisers, building audience based on affinity and engagement within specific conversations is truly unique. I'm thrilled to get back to my technology roots and drive the platform's next stage of growth."
Donahue brings more than a decade of business intelligence, data and technology experience to his role as BuzzLogic CTO. As global director of client solutions at OMG, Donahue oversaw the development and delivery of all reporting and analytics solutions across top-tier client accounts. Donahue also helped research and design the Omnicom Media Group Trading Desk platform, the company's demand-side platform, and was a key driver in building the company's social media offerings, including its Living Segments consumer insights planning platform, which enables real-time audience segmentation based on social profile data.
"John knows the digital media ecosystem inside and out – with perspective from both agencies and brands," said John Maley, Chief Operating Officer, BuzzLogic. "He has a proven track record for building and delivering best-in-class reporting and data offerings for the biggest brands in the world. We're excited to have him on board to take our platform to the next level."
The BuzzLogic Conversation Ad Targeting Platform increases display, rich media and video advertising ROI by aggregating audiences as they engage with relevant, trusted blog conversations, enabling brands to influence consumers as they seek opinion and guidance on purchase decisions. Media and vertical content companies also partner with BuzzLogic to gain access to conversationally-targeted campaigns and new revenue.
Founded in 2005, BuzzLogic is the leading advertising platform for reaching audiences immersed in online conversations, empowering brands to engage users as they seek out influencer opinion and guidance. The BuzzLogic Conversation Ad Targeting™ platform uses proprietary algorithms to target ads to more than 78 million monthly unique users, layering in third party audience data to drive maximum effectiveness. Learn more at www.buzzlogic.com.