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By Nature® Pet Foods Teams Up with Big Dog Ranch Rescue to Boost Pet Adoptions

Premium Pet Brand Supporting Shelter's Effort to Win the 2012 SPCA Rachel Ray $100K Challenge


News provided by

By Nature Pet Foods

Jul 31, 2012, 10:16 ET

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MUSCATINE, Iowa, July 31, 2012 /PRNewswire/ -- By Nature® Pet Foods is partnering with Wellington, Florida-based "Big Dog Ranch Rescue" for an all-day adoption event that will look to find new homes for rescue dogs and new funding to support their shelter.

As the exclusive dog food partner of Big Dog Ranch Rescue, By Nature® is helping Big Dog Ranch Rescue host the adoption event, which will take place on August 4th at Pet Supplies Plus in Lake Park, Florida. Big Dog Ranch Rescue will bring rescue animals to the pet supply store to allow prospective pet parents to find their perfect pet and enjoy ice cream from By Nature®.  The August 4th event will also feature a visit from the By Nature® "More Time With the Ones You Love" Mobile Tour, which allows attendees to experience premium pet products, win prizes and learn about proper pet care.

Big Dog Ranch Rescue is currently a finalist in this year's SPCA Rachel Ray $100K Challenge, a nationwide challenge where shelters compete to save the lives of as many dogs and cats as possible. The shelter with the biggest increase in lives saved between August and October is eligible to win a grand prize of $100,000. The adoption event will help Big Dog Ranch Rescue in its goal of finding homes for pets and winning the grand prize.

By Nature® has been supporting Big Dog Ranch Rescue by donating premium dog food to keep their shelter dogs healthy and happy. All dogs at the shelter are being fed By Nature® Pet Foods with all adopted animals being sent to their new families with an adoption kit that includes a sample of By Nature® Pet Foods and a $5 coupon.

"By Nature® believes all dogs deserve a natural and nutritionally complete food. We are proud to support Big Dog Ranch Rescue by making sure their shelter animals receive the best diet possible as they search for their fur-ever home," said Renee Jones, Director of Marketing at Kent Nutrition Group.

About By Nature® Pet Foods™ and Big Dog Ranch Rescue

By Nature® Pet Foods was founded in 2006 and is a division of The Kent Nutrition Group Pet Division. Based in Muscatine, Iowa, By Nature® provides pet food diets of the highest quality, using only ingredients that deliver supreme nutritional benefits to support a pet's natural defenses against the effects of aging, illness, physical and environmental stress. The company carries a full line of dog and cat food and treats, which are available through pet specialty retailers across the United States. To learn more about By Nature® Pet Foods, visit http://www.bynaturepetfoods.com.

Big Dog Ranch Rescue is a no-kill dog rescue in Wellington, Florida. Its mission is to provide shelter, care and affection to homeless and unwanted dogs of all breeds and to adopt them out to loving human companions. In support of those objectives, it also promotes animal welfare and celebrates the special bond between dogs and people through education, awareness and community outreach. Big Dog Ranch Rescue is associated with the Weimaraner Rescue & Adoption of Florida and is a 501(c)3 non-profit organization. For more information, visit http://www.bdrr.org.  

SOURCE By Nature Pet Foods

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