Bypass Lane Arrives at Fluor Field for Greenville Drive Fans

GREENVILLE, S.C., March 27, 2012 /PRNewswire/ -- Fluor Field in Greenville, home of Minor League Baseball team Greenville Drive, has partnered with Bypass Lane to offer fans and patrons a solution for ordering food and beverages from the comfort of their seats. The ground-breaking technology will be offered free to guests seated in premium sections of the ball park. Bypass Lane allows attendees to order and pay for concessions on their smartphones so they can skip the line, not the game. Bypass Lane is expected to go live at Fluor Field on April 5 in select sections of the venue.

(Logo:  http://photos.prnewswire.com/prnh/20120327/DA76858LOGO)

Fluor Field is implementing Bypass Lane to ensure their fans no longer miss crucial game changing moments due to long concession lines. Additionally, the service will allow the facility to streamline the ordering process and add point of sale opportunities. Bypass Lane is expected to go live at Fluor Field on April 5 in sections 106-110 of the venue. It will be offered as a premium in-seat delivery service as ticket holders will receive their orders at their seat from concession staff.

"It has been our goal to enhance the overall experience at Fluor Field each season, by providing our fans with innovative features and technologies. By adding Bypass Lane to our concession stands, and offering it to our loyal Ticket Plan Holders first, we are ensuring that they will continue to benefit from the numerous amenities at Fluor Field," said Mike DeMaine, General Manager of the Greenville Drive. "Bypass Lane has a proven track record throughout the nation, at all levels of professional and collegiate athletic venues, of providing a quicker and fan-friendlier concession experience, which will allow Fluor Field attendees to spend more time watching the Drive with their friends and family, and less time in line."

After launching in July 2010, Bypass Lane has steadily become the industry leader in mobile ordering solutions, available in MLB, NFL, NBA, NHL, and NCAA venues across the country including the Texas Rangers, Philadelphia Eagles, Dallas Mavericks, Phoenix Coyotes, Carolina Hurricanes, and the University of Texas, among others.

"Bypass Lane is confident that Greenville Drive fans will realize the benefit of our service during the 70 home games at Fluor Field this season. Baseball fans know the chance of missing the excitement and intensity of a 3-2 count is a pitfall of long concession lines. Fluor Field is certainly improving the fan experience at Drive games by eliminating the need to stand in long lines to enjoy concessions and reducing the likeliness of missing an exciting play," said Bypass Lane President Brandon Lloyd. "As baseball season begins this year, we hope to expand our service to as many venues as possible, improving America's pastime one ballpark at a time."

Bypass Lane provides enterprise level customers the ability to take their point-of-scale mobile, turning every smartphone that walks through the door into a customer driven point-of-scale. In the sports and entertainment market segment, Bypass Lane empowers fans to skip the line, not the game by ordering concessions and merchandise using their smartphone. The company provides native applications, a mobile web view, and a platform to allow third party developers to leverage the extensive payment and enterprise point-of-scale integrations completed by Bypass in custom applications. Headquartered in Austin, TX the company leverages extensive experience in payments, mobile development, and contract food service in delivering a solution that enables venues and brands to connect with an aggregated fan base on an individual level. For more information on Bypass Lane, please visit www.bypasslane.com.

SOURCE Bypass Lane