C-4 Analytics Co-Founders Named EY Entrepreneur Of The Year Finalists

BOSTON, May 13, 2015 /PRNewswire/ -- Yesterday was a day of breakthroughs for C-4 Analytics and the causes that it supports through philanthropy. While its co-founders Justin Cook and Michael Weiss were named EY Entrepreneur Of The Year Award finalists in the New England Region, the digital marketing agency learned that new research by Dr. Steven D. Freedman had potentially unearthed new strategies to treat conditions related to mutations in the cystic fibrosis gene.

By starting C-4 Analytics in 2009, Cook and Weiss brought a scientific approach of their own to the field of marketing, fundamentally changing the way that businesses acquired customers online. They found truth in numbers to gain an intricate understanding of their clients' customers and leveraged proprietary analytics to identify the digital channels that were the most cost effective while tracking their results down to the penny. Today, the agency has grown to more than 70 talented employees and stands as the top Massachusetts company on Deloitte's Technology Fast 500, allowing it to financially support vital community causes like cystic fibrosis research at Beth Israel Deaconess Medical Center.

"The field of marketing has always deserved the same sort of attention to detail and cause-and-effect that you find in the sciences, and we've done that by combining creative ideas with calculated campaigns that generate revenue and insightful reporting for our clients," said Cook, vice president and general counsel of C-4 Analytics. "We're proud that our scientific approach to marketing has also given us the resources to fund potentially life-saving work by Dr. Freedman and other forward-thinking researchers."

The EY Entrepreneur Of The Year 2015 awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Cook and Weiss were selected as finalists by a panel of independent judges. Award winners will be announced at a special gala event on June 4, 2015 at the Boston Marriott Copley Place. 

"It's an incredible honor to be listed among so many progressive entrepreneurs who are not only advancing their industries and fields, but also making their communities a better and healthier place," added Weiss, managing partner of C-4 Analytics. "Receiving this recognition along with the great news about our philanthropic efforts made for an unforgettable day. We had already helped healthcare organizations attract donations with our targeted digital marketing campaigns, but it has been even more rewarding to become donors ourselves for game-changing cystic fibrosis research."

About EY Entrepreneur Of The Year

EY Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.

About Steven D. Freedman MD, PhD:

Dr. Steven Freedman is the Chief of the Division of Translational Research and Professor of Medicine at Harvard Medical School and Director of The Pancreas Center at Beth Israel Deaconess Medical Center. He is a worldwide leading expert on pancreatic disease and cystic fibrosis.

About C-4 Analytics:

Headquartered in Saugus, Mass., C-4 Analytics is a top-10 company on Deloitte's 2014 Technology Fast 500, a fastest-growing private company on the Inc. 5000, a certified Google Partner and the first agency to bring accountability to online marketing with a thoughtful, measurable approach to services like search-engine marketing, paid-search management, online-reputation management, behavioral retargeting and social-media campaigns. C-4 Analytics delivers real, measurable results to its clients by using analytics to identify and track customer-acquisition channels -- and the related costs -- so that they can determine which marketing streams are most profitable. Find C-4 Analytics online at www.c-4analytics.com or on Facebook, Google+ and LinkedIn. They can also be reached by phone at 617-250-8888.

SOURCE C-4 Analytics

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