C-SAM and StarHub Announce World's First Near Field Communication Mobile Wallet with Peer-to-Peer Redemption of Movie Tickets

Apr 05, 2013, 08:00 ET from C-SAM, Inc.

SINGAPORE, April 5, 2013 /PRNewswire/ -- C-SAM, a pioneer in secure mobile transactions technology offering a range of mobile phone-based solutions for financial as well as non-financial services, and StarHub, Singapore's fully integrated info-communication company, today announced the newest update to the SmartWallet mobile app which will enable near field communication (NFC) peer-to-peer (P2P) mobile ticketing services. The mobile ticketing innovation is the world's first NFC mobile wallet with P2P redemption of movie tickets.

Starting April 6, 2013, StarHub's SmartWallet will allow customers to purchase Shaw Theatres movie tickets with their NFC-enabled mobile phones and then redeem these digitally stored entrance tickets with a single tap of the phone on a contactless reader at the cinema. This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing. Shaw Theatres, a leading theater group in Singapore, is the first company to deploy the NFC mobile ticketing service.

Prior to this, C-SAM and StarHub partnered to launch SmartWallet, StarHub's user-friendly mobile wallet app that enables single-tap NFC payment and lifestyle services. With SmartWallet, StarHub Mobile customers are able to make secure NFC payment and redeem digital coupons conveniently with their NFC-enabled smartphones at partner merchants across Singapore. Currently, SmartWallet offers three contactless payment card options: credit card, pre-paid card and an ePurse transit card. StarHub is the first mobile operator in the Asia Pacific region to commercially offer a comprehensively-bundled NFC digital wallet on a mobile device for Singapore consumers. 

"When we launched SmartWallet late last year, StarHub Mobile customers were the first in Singapore to enjoy the benefits of making secure contactless payment and redeeming digital coupons conveniently at partner merchants across Singapore. To augment our customers' experience and offer them greater convenience, we are pleased to enhance SmartWallet with the world's first comprehensive NFC-based movie ticketing service, allowing StarHub Mobile customers to browse and book the available show times at their favourite Shaw Theatres anytime, anywhere, as well as collect movie tickets with a single tap of their NFC-enabled smartphone," said Ms Yeong Mun-Ling, Vice President of Business Strategy at StarHub. "Our continued collaboration with C-SAM expands our portfolio of mobile transaction services to the movie ticketing space, further reinforcing our commitment to delivering personalized mobile services to our customers."

"Our joint offering with StarHub allows merchants like Shaw Theatres to embrace new technologies that provide a better customer experience for their patrons. We look forward to continuing to work with StarHub to deliver innovative mobile payment solutions that make a positive impact on merchants' bottom line," said Felix Marx, chief executive officer at C-SAM.

About C-SAM
C-SAM, Inc. is a pioneer in secure mobile transactions technology. The company provides turnkey services to carriers, banks, merchants, settlement networks, healthcare providers, and large infrastructure providers. C-SAM has launched commercial services in the US, Japan, China, India, Singapore, and Mexico. For more information, visit http://www.c-sam.com/ or follow us on Twitter at @c_sam_inc .

About StarHub
StarHub is Singapore's fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a HSPA+ mobile network that delivers up to 42Mbps for downlink to complement its nationwide GSM network, and an LTE network that provides connection speeds of up to 75Mbps in key business areas. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore's fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index.

Lora Friedrichsen/Valerie Chistopherson
Global Results Communications (GRC)
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