SAN JOSE, Calif., June 30, 2015 /PRNewswire/ -- Building upon the success of its popular programmatic direct platform, C1X has launched "C1X Audience Guarantee™", an Audience Data Platform which enables both buyers and sellers to use audience data for guaranteed media buying executions.
Utilizing data from top-tier global data sources, C1X has expanded the capabilities available to its roster of clients on both buy- and sell-sides of the digital advertising ecosystem.
Buyers now have the ability to import their own data, including CRM data, to target their desired audience on C1X properties and those available through popular exchanges. C1X agency clients are able to secure guaranteed audience segments on premium websites using programmatic direct, auction-based buying methods or a combination of both, planned with first-party and third-party audience data. The C1X Audience Guarantee™ Platform is capable of forecasting audiences across C1X-sourced publishers and popular open exchanges.
Using the Media Plan Generator™ tool, buyers view media plan recommendations based on their own audience specifications and KPIs. Buyers can select audiences with a guarantee on C1X-sourced publishers, as well as audiences from the most popular exchanges. The platform also makes it easy for media sellers to achieve revenue goals by recommending pricing for guaranteed buys of inventory and their first party data via programmatic direct.
"Up to this point, the digital media planning process has demanded multiple sources of data to be analyzed separately in order to plan effectively," said Kimberly Perkins, VP of Product Management & Business Development at C1X. "The intelligence of the C1X Media Plan Generator™ coupled with the C1X Audience Guarantee™ is the all-in-one optimization tools that recommend the best automated approach for buyers to take utilizing our data science-powered engine. Buyers can act on our recommendations as-is, or make single selections from recommended placements."
The company noted that additional details about the C1X Media Plan Generator™, C1X Audience Guarantee™ Platform, and integrated data segments can be found by contacting [email protected].
C1X is an independent technology leader offering a Data-Driven programmatic advertising Platform for Premium Publishers and Brands. C1X's First Party Audience Platform empowers Publishers to efficiently sell Premium inventory to online Media Buyers and Brands seeking transparent access to verified Premium Sites and Audiences. The C1X Platform offers access to inventory from more than 2,000 premium sites globally (across all channels, all formats and all screens), including a growing list of premium publishers in the United States.
Founded in 2014, C1X is a funded corporation with offices in Silicon Valley, New York City, as well as in India and Japan. For more information, find C1X online at c1exchange.com.
SOURCE C1X Inc.