Business Marketing Association, Southern California Chapter, September 23, a Business-to-Business Marketers Lunch-n-Learn Event in Glendale
NEWPORT BEACH, Calif., Sept. 15 /PRNewswire-USNewswire/ -- SoCal BMA members and guests will meet Thursday, Sept. 23, in Glendale to discover how to use market research strategies and techniques to strengthen their competitive position, brand prominence and customer loyalty in a luncheon presentation by executives from CA Walker Research Solutions featuring case studies of effective market research strategies from leading organizations.
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Keynote: Kevin Gentry, Ph.D. Group Vice President, and Rebekah Paul, Manager Business Development, CA Walker Research Solutions
"B2B Case Studies for Primary Market Research: Strategies and Techniques that Grow Businesses"
IDENTIFY market needs
EVALUATE brand performance
DETERMINE price elasticity
UNDERSTAND purchase behaviors
TEST advertising, collateral and packaging effectiveness
Who Should Attend:
Chief Marketing Officers, Company Presidents, VPs of Marketing, Marketing Executives, Directors of Marketing, Marketing Managers and Communicators, and Marketing Consultants
When:
Thursday, September 23, 11:30am–1:30pm (Lunch is provided; space is limited; first come, first served.)
Where
CA Walker Research Solutions, 100 W. Broadway, Suite 1170, Glendale, CA 92110
Cost:
$10 - $30
How:
Register at http://www.SoCalBMA.org/Programs
About BMA:
For over 88 years, the Business Marketing Association is the nation's only service organization dedicated to business-to-business marketers and communicators. BMA has earned the respect and loyalty of its members nationwide by following a simple, three-part strategic vision: We intend to remain the primary repository of the best in business-to-business marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The Southern California Chapter (SoCal BMA) serves the Greater Los Angeles area, Orange County, San Diego and the Inland Empire. http://www.SoCalBMA.org
About CA Walker Research Solutions.
Since 1972, CA Walker Research Solutions has helped clients by providing expert insights into complex business issues through qualitative and quantitative market research.
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CONTACT: Luz Marina - 949-854-0449, [email protected]
SOURCE Business Marketing Association, Southern California Chapter (SoCal BMA)
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