LOS ANGELES, August 10, 2017 /PRNewswire/ --
CableClix (USA), Inc. (OTCPK:CCLX) is pursuing a content strategy that engages a number of select media partners that are eager to get additional viewers from new markets, and whose content is most appealing to cable-cutters. This sweet spot places CableClix in a strong position in the global online TV streaming market: CableClix's AI / data core captures valuable data, tracking rapidly-changing viewer behaviour, and enables media partners to pilot new content to wider audiences.
CableClix is in confidential talks with a number of these media partners - aggregators, live stations, broadcast networks and VOD providers - to identify which of their content matches CableClix's audience appetite. CableClix's extensive user research has given insight into viewing habits, to better understand what content people want for cable-cutting. Partners are particularly interested in CableClix's ability to ease discovery of new content.
Cauri Jaye, CableClix Chief Product Officer, said "The global online TV streaming market is ripe for the next evolution. CableClix's personalised TV streaming app creates a new lean-back experience for viewers by combining what they love about cable, with the best parts of online. Our research with users confirms that both cable-cutters and cable-nevers want an experience that individual media partners can't provide alone. CableClix brings these together in a single experience - making it an enticing offer for media partners and audiences alike."
The content strategy was developed with FORE:media, a bespoke media consultancy that provides unparalleled insight to technology and audience shifts by connecting and collaborating with technology pioneers.
Jodie Hopperton, CEO FORE:media said "CableClix is creating an innovate way for audiences to discover content. This is an excellent way for media organisation to gather data and learn about viewing habits of cord cutters, without heavy investment."
CableClix launches the entirely personalised online TV lean-back experience to a discrete beta test group in the fall. Join the waitlist at cableclix.com/itspersonal
CableClix delivers innovative hardware and software 'cord cutting' solutions for the global online TV streaming market. CableClix was formed in 2013 to be a leading provider of high-definition streaming television, including local network content, directly to the local consumer, on nearly any device, at any time.
For more information about CableClix (USA), Inc. visit http://www.cableclix.com
FORE:media is bespoke media consultancy based in Santa Monica, California, helping media organisations obtain the knowledge and tools to build and adapt digital strategies.
Find out more about FORE:media at http://www.fore.media
SOURCE CableClix (USA), Inc.