CableClix Signs Revenue Sharing Partnership Agreement With Leading Real-Time Analytics Provider Cxense ASA
WINCHESTER, Va., May 18, 2017 /PRNewswire/ -- CableClix (USA), Inc. (OTCPK:CCLX) ("CableClix" or the "Company") has signed a revenue sharing partnership agreement with Cxense ASA, (OSE:CXENSE) (pronounced "see-sense"), a leading provider of real-time analytics, personalization and data management platforms. Cxense is a fast growing Software-as-a-Service (SaaS) company headquartered in Oslo, Norway, with annualized revenues of USD $24 million. Some notable Cxense customers include Dow Jones (The Wall Street Journal), Cox Media Group, Comcast, USA Today (Gannett), Naspers, eBay Classifieds, The Golf Channel, PGA, NBA, NFL, ABC News and many more. Cxense is publicly traded and its shares are listed on the Oslo Stock Exchange (OSE). The company has a strong cash position reported at over USD $22 million at the end of 4th quarter and is poised for growth to continue in 2017 and beyond. The founding team behind Cxense, previously co-founded FAST Search and Transfer ASA, which Microsoft acquired for $1.2 billion in 2008, which was integrated as the search engine for Microsoft's SharePoint collaboration platform.
Under this agreement, CableClix and Cxense will jointly engage enterprise customers and other CableClix partners, offering technologies to enhance end-user experiences under a revenue sharing model. The partnership opens the door to providing a superior personalized user journey for live streaming television. Two core challenges sit at the center of online TV streaming: (i) what do we do with the data collected and (ii) how can we make things easier for viewers. Cxense and CableClix use contextual and behavioural data to deliver personalized content for each viewer, at the right time, based on individual interest, turning passive viewers into loyal consumers.
CableClix partners will start to benefit from the array of technologies that comprise the Cxense portfolio. Real-time analytics, marketing analytics, cross-device tracking, and social analytics on a robust data management are a sample of the types of technologies that can now be integrated.
Kris Domich, CableClix President and CEO said: "This agreement with Cxense represents the beginning of a deeper relationship as we take advantage of big data and AI (artificial intelligence) to perfect the personalization of TV content. Over the past 5 years TV has moved to online delivery and we have seen an explosion of TV viewing data. As more data is collected, the fact that no one player has enough visibility of all the data from which to draw accurate conclusions, is clearly a problem. Together, Cxense and CableClix will bring that solution to market."
Cauri Jaye, CableClix Chief Product Officer said: "Cxense's founders have a long history in search and discovery. They translated that knowledge into a leading service that aligns perfectly with CableClix's product offering. Together we will make TV more accessible and personal, on a global scale."
John T. Sviland Cxense's Chief Business Development Officer, added: "We are excited about this partnership with CableClix. It was apparent from our initial discussions that started nearly a year ago, that our companies and technologies are complementary. This agreement is the first of several we envision this year, and allows our companies to initiate the integration of our technologies to create a unique and personalized television viewing experience. Cxense looks forward to working closely with the CableClix product development team located in Los Angeles, the heart of television and movie production in the USA."
ABOUT CXENSE
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide. Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, eBay Classifieds, The Golf Channel, PGA, NBA, NFL, ABC News, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more.
For more information:www.cxense.com, Twitter: @Cxense. Cxense is listed on the (OSE) Oslo Stock Exchange with the ticker 'CXENSE.'
About CableClix
CableClix is an innovative "Cord Cutting" company that builds virtual cable networks over the Internet that mimic existing cable television franchises by providing live streaming television services. The Company was formed in 2013 to be a leading provider of high definition streaming television over broadband connections. Our goals remain as they were at our inception; deliver quality television programming in high and ultrahigh definition, including local network content, directly to the local consumer, on nearly any device, at any time.
More information about CableClix (USA), Inc. can be found at http://www.cableclix.com
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SOURCE CableClix (USA), Inc.
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