NEWPORT BEACH, Calif., June 3, 2015 /PRNewswire/ -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that LenderEDGE, a digital marketing provider that specializes in lead generation campaigns for lending businesses, has deployed CAKE to track, attribute and continually improve the performance of its affiliate-driven traffic. CAKE enables LenderEDGE to capture deeper, more granular metrics about programmatic lead distribution, so that it can ensure a profitable result for buyers and sellers alike.
"Programmatic lead distribution campaigns enable lenders to acquire new loan candidates and build their business," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "Quality counts, because poor leads ultimately aren't going to add to the bottom line. CAKE's advanced, granular tracking capabilities allow digital marketing providers like LenderEDGE to truly understand the quality of the leads they are delivering, and match the right leads with the right buyer in real-time."
Led by a team with years of experience in the lending, credit and digital marketing industries, LenderEDGE has built its reputation delivering quality leads for lenders, while simultaneously empowering its partners to boost the monetization of their traffic. To ensure that the leads funneled through its network are consistently meeting the needs of its clients, LenderEDGE sought a tracking solution capable of going beyond simply connecting leads to their source.
"With CAKE, we can look at a variety of real-time metrics on the long-term performance of leads, including which are resulting in loan applications, as well as which applications are denied or funded," said Randy Brown, Operations Manager for LenderEDGE. "Ultimately, this allows us to more tightly control the quality of the traffic we send to our clients and automate lead buying and selling, even as the number of affiliates and lenders that we work with continues to grow at a rapid rate."
According to a recent eMarketer report, the financial services industry is the third-largest category in digital advertising, with spending forecasted to reach $7.19 billion this year. By 2019, the US financial industry is projected to spend more than $10 billion.
With C-level experience both on the client and partner side, Orange County, Calif.-based LenderEDGE is the premier strategic extension to any lender or marketing company. LenderEDGE is dedicated to providing high-level consultation, plug-in campaigns and innovative technologies.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize states that its software will improve the performance of affiliate driven traffic, will ensure profitable results for buyers and sellers, describes the estimates for the financial services industry and expectations for its growth, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
SOURCE Accelerize Inc.