NEWPORT BEACH, Calif., Jan. 14, 2015 /PRNewswire/ -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that it has been positioned as a Vendor to Watch in Gartner, Inc.'s "Magic Quadrant for Digital Marketing Hubs" report*. The new research is intended for chief marketing officers (CMOs), chief marketing technologists and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements. For a complimentary copy of the report, click here.
"We strive to deliver deep insights across the multi-channel digital marketing landscape and are delighted that Gartner has recognized us," said Santi Pierini, Chief Operating Officer of Accelerize and President of its CAKE division. "In the past year, we were able to bring our ambitious vision to life by introducing CAKE for Advertisers, which allows advertisers to move beyond the confines of siloed data to track, attribute and optimize digital marketing campaigns in real-time. This new CAKE product is well-positioned within the worldwide digital ad spend market – a market that eMarketer reports will reach $137.53 billion this year and claim over one-quarter of all ad dollars."
According to Gartner, "The past two years have seen a great deal of consolidation, with the largest software vendors spending heavily to acquire some very young companies at high valuations. This road has been traveled before and is characteristic of many fast-growing markets. Digital marketing investments are among the highest priority for CEOs. At the same time, we've seen a proliferation of aggressive new startups driven by conviction that science and technology can deliver better marketing results and create new fortunes."
* Gartner "Magic Quadrant for Digital Marketing Hubs" by Andrew Frank, Jake Sorofman, Martin Kihn. December 16, 2014.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the projected size of the worldwide digital ad spend market, the priority of marketing investments and consolidation in the market in which we operate, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
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