NEWPORT BEACH, California, January 14, 2016 /PRNewswire/ --
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Gartner has once again named CAKE as a Vendor to Watch in the firm's "Magic Quadrant for Digital Marketing Hubs" report*. Identifying significant trends influencing the market, the report is intended for chief marketing officers (CMOs), chief marketing technologists and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements.
"A digital marketing hub is foundational for many mission-critical priorities of marketers," Gartner analysts state in the report. "Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis."
"We believe Gartner's recognition of CAKE as a Vendor to Watch, for the second year in a row, validates our innovative solution and growing marketing presence," said Santi Pierini, Chief Operating Officer of Accelerize and President of CAKE. "Unlike other solutions, CAKE enables digital marketers with granular, accurate insights into their multi-channel marketing campaigns within a single dashboard. Digital marketing data was previously siloed by channel, and now, CAKE brings it all together in a single dashboard for campaign optimization in real-time."
CAKE is best-known as a SaaS-based solution with a strength in real-time tracking and analytics. Offering multi-channel data management and onboarding capabilities, CAKE includes lead generation, mobile tracking and web-based tracking supported by a global infrastructure and integrations with industry-leading technology providers.
*Gartner "Magic Quadrant for Digital Marketing Hubs" by Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks. January 5, 2016.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York City, London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe our growing marketing presence and use other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
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SOURCE Accelerize Inc.