Calgon Brand Expands With New Products And Fragrances; Introduces Updated Package Designs

New Calgon Ad Campaign Reinvigorates Iconic Brand Using Memorable Tagline, "Take Me Away!"

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Mar 05, 2014, 10:48 ET

DARIEN, Conn., March 5, 2014 /PRNewswire/ -- Parfums de Coeur, the maker of the Calgon bath and beauty brand, is making some additions to their Calgon fragrance lineup, starting this spring. Calgon will expand with two new scents, beauty bar soap products, and a revamped package design. The company also unveils a Calgon national advertising print campaign, utilizing the iconic tagline, "Take Me Away!".

The iconic Calgon brand expands its collection with new products and fragrances, and introduces updated packaging designs. To reinvigorate the brand, Calgon will launch a national ad campaign using the memorable tagline, "Take Me Away!". The Calgon brand launched in 1946 and in the 1960s became famous with their iconic tagline, which has become a widely known pop culture reference to this day. (PRNewsFoto/Calgon) (PRNewsFoto/CALGON)

Two new flavors, Lavender Vanilla and Spring Cherry Blossom will be added to all products in the Calgon lineup – Body Mist, Body Cream, Body Wash, Bubble Bath and Bath Beads. Lavender Vanilla, is a peaceful fragrance with white floral jasmine and watery melon notes, while Spring Cherry Blossom's soft, sweet notes are reminiscent of spring. The new scents join the ever-popular fragrances in the current collection, expanding the bouquet of fine fragrances: Hawaiian Ginger, Morning Glory, Parisian Charm, and Tahitian Orchid.

Calgon will launch Beauty Bar Soaps, which will be available in four fragrances: Hawaiian Ginger, Morning Glory, Lavender Vanilla, and Spring Cherry Blossom. The Beauty Bar Soaps, are formulated to hydrate and soften skin with shea butter and aloe, leaving skin soft, moisturized and rejuvenated.

The Calgon fully refreshed package design, available at major retailers, beginning in March, features bold, bright colors, in sleek, slender bottles. Calgon, well-known for its iconic tagline "Take Me Away!" will also continue to communicate the relaxation and pampering benefits of the collection through a national print campaign launching in March in major women's lifestyle publications.

"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, Director of Marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care, while staying true to the authenticity of the 60 year old brand."

For more information on the entire Calgon collection, including the Calgon Ageless Bath line, visit www.takemeaway.com, or visit Calgon on Facebook at www.facebook.com/CalgonTakeMeAway.

ABOUT CALGON

The Calgon brand launched in 1946 and in the 1960s became famous with their iconic tagline "Take Me Away!" which has become a widely known pop culture reference to this day. In 2010, Calgon re-launched with 30 new products in the marketplace, giving the Calgon brand the widest range of specialty bath and basic bath products in the category. Today, Calgon offers a complete line of bath and beauty products managed by Parfums de Coeur, a provider of mass-market fragrances and specialty bath soaks, which use the best quality ingredients to produce premium products for mass-market consumption. The company's portfolio of products includes Body Fantasies, BOD Man, Designer Imposters, Dr. Teal's, Prince Matchabelli and The Healing Garden. The full collection of Calgon products can be found online at www.takemeaway.com.

Photo - http://photos.prnewswire.com/prnh/20140305/NE77362

SOURCE Calgon