Calibrus, Inc. Announces Launch of Ground-Up Redesign of Its Social Expression Site JabberMonkey.com, Integrating Its Provisional Filed Patent Video Chat and Video Navigation

TEMPE, Ariz., Nov. 1, 2010 /PRNewswire/ -- Calibrus, Inc., located in Tempe, Arizona, a development company in Social Online Networking and Mobile Applications and leader in Third Party Verification Services (TPV), today announced the launch of the redesigned Social Expression site JabberMonkey.com.  JabberMonkey is a social expression that allows any individual to express their opinions on any subject.  With enhancements to look and navigation, the improved JabberMonkey integrates cutting edge SEO URL formatting and their provisional filed patent Video Chat and Video Navigation.

With this launch, the team at Calibrus brings together an extremely user friendly interface that showcases not only the Video Scroll Control and video chat functions but their seamless integration with the design and feel of the JabberMonkey site.  With no applications to download, the JabberMonkey site offers full video chat capabilities without the compatibility downsides inherent in applications requiring a downloaded component for functionality.  By showcasing Calibrus' video chat function, JabberMonkey.com displays the company's technology in a working environment with an ease of use and quality not available in an in-browser environment.

While the new JabberMonkey offers these features, the inherent purpose of all these developments is for revenue generation for the JabberMonkey platform.  Behind the scenes, built into the platform, is an SEO friendly environment.  As each user generated post and response shows up on the JabberMonkey site, a unique URL is created.  Each URL is created using a format which incorporates key words related to the UGC (User Generated Content) in the post.  This allows search engines to immediately incorporate the UGC posted on JM and enhance the search engine ranking in a real-time environment.  While this type of URL creation is the mainstay of many news sites in their story specific URL creation, the use of it in individual posts as done in the JabberMonkey environment allows Calibrus to maximize the ad revenue potential of the site while UGC as is being created.  By example, when a topic is timely, breaking news or sports event, the ability to dynamically create URLs with key words specific to the posts allows services like Google Ad Words to offer up content relevant advertising which is much more time relevant and produces higher click through rates and revenues for JabberMonkey.

Calibrus, Inc. C.E.O. Jeff Holmes said, "The new look and navigational design elements of the JabberMonkey site is a result of focus group research conducted over several months.  The feedback we have received on the redesign has been extremely positive.  We are excited to begin attracting users to JabberMonkey, allowing them to express themselves on topics or current news events which they care about or have an emotional connection and enjoy communication tools such as free video voip calling with any friend in the world."  

ABOUT CALIBRUS - Calibrus, Inc. (OTC Bulletin Board: CALB) develops products and services in Social Online Networking, Mobile applications, Third Party Verification, Hosted Call Recording and IVR Services.  Calibrus operates the JabberMonkey website (www.jabbermonkey.com), a premier site for expressing and gathering public opinion on a global scale.  For more information on Calibrus visit the Calibrus website at www.calibrus.com.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

Contact: Eric Miller, Investor Relations, +1-720-220-0037 or email at [email protected]

SOURCE Calibrus, Inc.