California Kids 'Kick Butts' on March 23

Mar 21, 2011, 13:14 ET from Campaign for Tobacco-Free Kids

State Leaders Urged to Support Higher Tobacco Taxes, Other Tobacco Prevention Initiatives

WASHINGTON, March 21, 2011 /PRNewswire-USNewswire/ --Kids in California will take center stage in the fight against tobacco on March 23 as they join thousands of young people nationwide for the 16th annual Kick Butts Day.  Hundreds of events are planned across the nation (for a list of local events see below).


Sponsored by the Campaign for Tobacco-Free Kids, Kick Butts Day is an annual celebration of youth leadership and activism in the fight against tobacco use.  Kids are sending two powerful messages on Kick Butts Day: They want the tobacco companies to stop targeting them with marketing for cigarettes and other tobacco products, and they want elected leaders to do more to protect them from tobacco.

The Campaign for Tobacco-Free Kids and other public health advocates are calling on elected officials to support proven measures to reduce tobacco use and its devastating toll.  As states struggle with budget deficits, legislators should increase tobacco taxes both to prevent kids from smoking and to raise revenue to balance budgets and fund critical programs.  States should also enact smoke-free air laws that apply to all workplaces and public places and implement well-funded tobacco prevention and cessation programs.

"On Kick Butts Day, kids are standing up to the tobacco companies, and elected officials should stand with them by supporting proven tobacco prevention measures," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids.  "We know what works to reduce smoking and other tobacco use.  Every state should implement these proven solutions, including higher tobacco taxes, well-funded tobacco prevention programs and smoke-free air laws."

Tobacco use is the number one cause of preventable death in the United States, killing more than 400,000 people and costing $96 billion in health care bills each year.  While the nation has made significant progress in reducing youth smoking, 19.5 percent of high school students still smoke.

In California, tobacco use claims 36,600 lives and costs $9.14 billion in health care bills each year.  Currently, 15.4 percent of the state's high school students smoke, and 136,200 kids try cigarettes for the first time each year.

On Kick Butts Day, kids turn the tables on Big Tobacco with events that range from "They put WHAT in a cigarette?" demonstrations to carnivals to rallies at state capitols.  Activities in California include (all events are on March 23 unless otherwise noted):

In El Dorado Hills, students from Marina Village Middle School will display 1,200 green ribbons throughout the cafeteria to represent the number of people who die each day in the United States from tobacco related disease.  Time: 10:30 AM.  Location: 1901 Francisco Drive, El Dorado Hills.  Contact: Myrna Harp (916) 933-3993.

Imperial County Children and Family First Five will host a health fair at Westmorland Elementary School in Westmorland to educate students and parents on the dangers of smoking and secondhand smoke.  Time: 4 p.m.  Location: 200 South C Street, Westmorland.  Contact: Angela Ramirez (760) 482-4908.

Students at Malibu High School in Malibu will draw outlines of their bodies all over the school and include statistics about the harmful effects of tobacco on a person's body.  Students will also express their thoughts toward Big Tobacco on a graffiti wall and pledge to not smoke.  Time: 11 AM.  Location: 30215 Morningview Drive, Malibu.  Contact: Debra Levi (818) 301-6311.

Note to the media: For a list of Kick Butts Day events in California, visit   Additional information about tobacco, including state-by-state statistics, can be found at

Jennifer Arnold, 202-745-5113
Ashley Rockhold, 202-296-5469

SOURCE Campaign for Tobacco-Free Kids