California Travel and Tourism Commission Names Sunset as Publishing Content Services Partner

MENLO PARK, Calif., Nov. 11, 2010 /PRNewswire/ -- After an exhaustive and competitive search, the California Travel and Tourism Commission (CTTC) has selected Sunset Publishing as its publishing content services partner. Sunset (www.sunset.com), which has held this role for the previous ten years, has been tapped to execute a three-year integrated content program that focuses on audience engagement and analytics across traditional and digital channels, including development and publication of the California Official State Visitor's Guide and Official California State Map, CTTC website content, and mobile strategies.

"We are simply delighted to extend our successful partnership with the CTTC for another three years," said Barb Newton, president of Sunset Publishing, the producers of Sunset magazine, the premier guide to life in the West. "Sunset was founded in 1898 to promote California as a destination, so developing content to attract tourists to our amazing state is part of our DNA. We are excited to be working with CTTC to increase its audience and California's tourism revenue through an innovative program."

To further strengthen Sunset and its parent company Time Inc.'s topical expertise, expansive distribution network, data analysis capabilities and leadership in digital publishing, Sunset has partnered with digital marketing agency Zeta Interactive (www.zetainteractive.com) to deliver a dynamic email marketing plan and customer relationship management strategy for CTTC. Zeta Interactive combines best-of-breed email and data warehouse technology with integrated digital publishing capabilities to help clients like CTTC develop deeper relationships with travelers.

"CTTC is looking forward to building on the strong partnership we've had with Sunset over the past ten years," said Caroline Beteta, CTTC president and chief executive officer. "Sunset's knowledge of California as a destination and ability to create magazine-quality lifestyle content that engages and motivates our diverse target audiences is exceptional. We congratulate them on creating an exciting and innovative plan that will deliver the right message, to the right consumer in the right medium."

About Sunset

Sunset magazine is the premier guide to life in the West, covering the newest and best ideas in Western home design and landscaping, food and entertaining, and regional travel in 13 Western states. Sunset and sunset.com are part of the Lifestyle group of magazines and websites published by Time Inc., the largest magazine publisher in the U.S., and a leading publisher in the U.K. and Mexico.

SOURCE Sunset Magazine