Callaway Digital Arts Extends Partnership with Sesame Street with Three New Apps

NEW YORK, March 15, 2012 /PRNewswire/ -- Callaway Digital Arts, Inc. (www.callaway.com), the leading developer of interactive mobile applications for children and families, and Sesame Workshop, the nonprofit education organization behind Sesame Street, today announced an extended partnership to develop three new interactive children's apps. The first title under the extended agreement is a reimagining of the classic Sesame Street book The Great Cookie Thief for iPad, iPhone and iPod Touch, which will have high-definition art optimized for the new iPad's Retina display and will make use of other features of the new iPad.

In addition to the new app, the collaboration between Callaway Digital Arts and Sesame Workshop will include the development of interactive mobile apps, featuring both original and adapted content.

"We are privileged to deepen our collaboration with the most loved and revered children's educational provider, Sesame Street," said Callaway Digital Arts CEO Rex Ishibashi. "With The Great Cookie Thief and more, we'll continue to bring stories featuring cherished Sesame Street characters to the most advanced touch devices—iPad, iPhone and iPod Touch."

Callaway Digital Arts partnered with Sesame Workshop on previous award-winning interactive apps, including The Monster at the End of This Book, which reached #1 in Books in the App Store, was the first Book App award-winner of the prestigious 2011 Cybils Award and winner of the Children's Technology Review's Editor's Choice Award. The wildly successful follow up, Another Monster at the End of This Book, held the #1 spot in Books in the App Store for several weeks and was a finalist in the 2011 Best App Ever Awards in Best Kids Apps, among other accolades.

"Callaway's team has done an outstanding job in bringing two of our most beloved books to life as apps in a way that embraces their classic style, but also makes them look and feel brand new," said Scott Chambers, Senior Vice President, Worldwide Media Distribution, Sesame Workshop. "We look forward to our continuing partnership with Callaway and to creating new apps that families will enjoy and learn from together."

About Callaway Digital Arts
Callaway Digital Arts, Inc. (CDA) publishes innovative mobile and tablet applications for children and families. Funded in August 2010 with an investment from Silicon Valley's Kleiner Perkins Caufield & Byers, CDA creates meaningful digital experiences that transform the way families connect with media and with each other. With a grant from the Department of Education, CDA is reinventing learning by creating a series of game-based mobile applications that builds reading and math skills for children ages two through eight. All but one of CDA's apps have reached the number one position in the Books or Lifestyle categories in the Apple App Store. In addition, CDA apps have been featured as App of the Week and among Apple's Best Interactive Story Apps of 2010. For more information on Callaway Digital Arts, visit www.callaway.com.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children's television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

SOURCE Callaway Digital Arts, Inc.