CARLSBAD, Calif., May 18, 2015 /PRNewswire/ -- Tonight at 6:00 P.M. PST Callaway Golf Company will embark upon an ambitious new content marketing endeavor: a 25-minute talk show broadcast live from a fully equipped studio at the company's global headquarters in Southern California. Called Callaway Live, the weekly show will feature unscripted conversations with public figures from the sports, arts, entertainment, media and business worlds who share a passion for golf.
Callaway Live is captured before a studio audience, and will be streamed on the company's web site, on partner sites and across social media channels. Viewers can tune in at CallawayGolf.com/CallawayLive
Confirmed guests include former Ford CEO Alan Mulally and Jon Leiberman, News Correspondent for the Howard Stern Show. Legendary announcer Dick Enberg, who has done play-by-play for the Olympics and nine Super Bowls, among numerous other major sports events, will headline tonight's premiere episode of Callaway Live.
"Callaway Live is about unscripted and lively conversations with people connected to the game," says Harry Arnett, Callaway's SVP Marketing. "We're able to give our audience access in a modern format to suit their viewing behavior."
Callaway Live represents the continued evolution of the company's content marketing strategy, which centers on rapid and efficient content production -- and digital distribution -- to better match the consumption habits of many modern golfers.
About Callaway Golf
Callaway Golf Company creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf® and Odyssey® brands worldwide. For more, please visit http://www.CallawayGolf.com
Callaway Golf Company
SOURCE Callaway Golf