Calling All Girl Squads: JAFRA Launches Millennial-Focused Beauty Collection
WESTLAKE VILLAGE, Calif., Sept. 29, 2017 /PRNewswire/ -- JAFRA Cosmetics International, Inc. is proud to announce the launch of Girl Squad, a collection of fragrance and color cosmetics for a generation of confident, socially-driven, adventure-seekers.
Inspired by the music festival experience, Girl Squad is a line of vibrant scents and bold colors that pay homage to adventures taken with your group of girlfriends – aka the Girl Squad.
"At JAFRA, we're so inspired by the women around us," said Naomi Elder, Director of Fragrance and Toiletries. "JAFRA views the Girl Squad portfolio as one that represents the next generation of women who fully embrace sisterhood – positively affected by shared experiences, and each other. We're excited to expand our line of products that appeal to young women; joining Double Nature, JAFRA's number one fragrance brand."
Girl Squad provides dynamic fragrance and on-trend shades that celebrate each squad member's personality – and the unbreakable bond formed when they get together. The collection includes:
Girl Squad Fragrance ($33)
Sweet, fresh and fun (like your squad) this floral, fruity fragrance is truly feminine, and features notes of refreshing white nectar, sweet Fair Trade vanilla and the Better Together Accord—an exclusive combination of fizzy lulo fruit and addictively sweet brown sugar!
'All Eyes On Us' Eyeshadow Palette ($35)
A quad of color featuring four iridescent shades that go on smooth and blend seamlessly to create looks that light up the night.
- Peace – pearl white
- Dream – tropical teal
- Love – deep pink
- Magic – dark purple
'All Night Long' Felt Tip Eye Liner ($13 each)
No glam squad? No problem! Made for bold looks, these easy-to-apply liners have the ultimate staying power for a day-to-night cat eye.
- Feather – bright teal
- Leather –eye-enhancing brown
'#SquadGoals' Mini Lip Gloss Trio ($18)
Stay glossy, ladies! This mini trio of lip colors softens with shimmering pigment that has you selfie-ready instantly. With three juicy shades you'll always have the perfect pout.
- Guapas – hot pink
- Besties – vibrant purple
- Squad – rosy pink
View the full collection: http://jafragirlsquad.com/
@jafrausa #JAFRAGirlSquad
ABOUT JAFRA Cosmetics International, Inc.
JAFRA Cosmetics International is one of the world's leading manufacturers of beauty products, offering a complete range of skincare, fragrance, makeup and bath & body lines. Founded in Malibu, California in 1956 by Jan and Frank Day, JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true selves and their potential. In 2004, the privately-held JAFRA joined the Vorwerk Group, a German-based, multi-billion dollar international direct sales company, represented in over 70 countries worldwide.
Boasting over 600,000 Independent Consultants worldwide and annual revenues approaching half a billion U.S. dollars, JAFRA sells its product portfolio globally in 16 countries within North America, Latin America, Europe and Asia. With the slogan "freedom to be you," JAFRA celebrates the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful.
Media contact: Katie Heelon; [email protected]
SOURCE JAFRA Cosmetics International, Inc.
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