Calling All Super-Women: GoodSkin Labs Celebrates You

NEW YORK, Jan. 31, 2011 /PRNewswire/ -- Everyone knows a super-woman. She may not wear a cape or soar through the air, but she does have the power to perform multiple daily tasks in the blink of an eye. These women – our sisters, daughters, mothers and best friends – have such hefty to-do lists that they seemingly never have time for themselves. To lend a hand to these over-extended, multi-tasking mavens, top global anti-aging skincare brand GoodSkin Labs is launching a "sponsorship" program that celebrates these busy women and provides encouragement, inspiration and tips.

According to a recent study*, more than 80 percent of working mothers are also responsible for groceries, meals, laundry, cleaning and household administration. With women "leaping tall buildings in a single bound" and simultaneously managing countless tasks, it's no wonder many women feel over-extended. As part of the "sponsorship," the GoodSkin Labs Circle™ – a group of real women brand ambassadors – will provide simple life and beauty solutions to help women flawlessly solve some of life's little daily dilemmas and fit in some well-deserved "me" time.  

"As a brand that is dedicated to providing women with solutions that deliver both instant results and long term skincare benefits, it only seems right to help these same women find the instant time-saving tips that will yield them more "me" time in the future," says Julie Howard, Senior Vice President, Marketing of GoodSkin Labs. "We are now bringing together our products, skincare expertise, and real women ambassadors to help over-extended women, not just look better but feel better."  

The GoodSkin Labs Circle™ features ten women from across the country that were chosen from thousands of submissions to review and test GoodSkin Labs skincare products and share real results. A dedicated page on the GoodSkin Labs website features the GoodSkin Labs Circle™, special time-saving information for over-extended women, tips from GoodSkin Labs Global Dermatologist Dr. Paul Jarrod Frank and special skincare product news. Additionally, the brand's Facebook page (www.facebook.com/goodskinlabs) is a home for visitors to voice encouragement, frustrations, and share their own time-saving quick fixes and unique beauty tips.  

A public service announcement, starring video testimonials from the GoodSkin Labs Circle™ members, will also help raise awareness for the plight of multi-tasking super women who need easy tips that allow them to schedule in more time to be good to themselves.

For additional information on GoodSkin Labs Circle and other product offerings, please visit www.goodskinlabs.com/circle or www.facebook.com/goodskinlabs.

About GoodSkin Labs

GoodSkin Labs was created in 2007 by BeautyBank, the entrepreneurial think tank of the Estee Lauder Companies dedicated to delivering the latest advancements in skincare science and fighting age concerns of every age level.  GoodSkin Labs comprises highly-targeted skincare products with both instant benefits and long-term results.  Using the newest and safest innovations science has to offer, every one of the formulas begins with highly efficacious ingredients and is put through a series of stringent clinical laboratory tests to ensure real results – results we can measure and results you can see.  What's more, the products are fragrance-free and can be used by anyone to boost their anti-aging skincare regiment.  The result is powerful and highly effective skincare products.  For additional information on the GoodSkin Labs brand and other product offerings go to www.goodskinlabs.com.

*Source: Center for Work-Life Policy/National Parenting Association study

SOURCE GoodSkin Labs