NEW YORK, May 11, 2012 /PRNewswire/ -- Continuing its impressive growth over the last year, Callision now celebrates the second round of angel investment, bringing in an additional $100,000 to expand the distribution of its browser-based click to call widget. U.S. companies will benefit from the way that Callision can now expand its market, offering more clients access to its proprietary click to call widget. Through the use of the widget in a web browser, a business can connect more effectively with clients in the e-commerce environment.
Callision is excited to help business clients increase the level of interactions with consumers in their own target markets. Consumers want to reach the business and get more information without delay. When a new consumer visits a business' website and clicks a call button, he will be instantly connected to the business via phone and quickly receive sales support, customer service, or technical support. To further facilitate communication, a business client can place individual call buttons on each product page in an e-commerce store. This is advantageous because the client will know before answering a call which product page a consumer was viewing.
New clients begin by installing the Callision call button on their website. A customizable button fits easily in line with the client's Facebook "Like" button or Twitter "Follow" button. Client users will benefit from using the interactive control panel, which makes it easy to configure multiple call buttons and track their usage, enabling further analysis of each button's performance. The control panel also serves as a browser-based phone for incoming and outgoing calls and shows which site a consumer came from; if a consumer found the client company on Google, the user sees which keyword generated the call.
Callision offers many more features. Using a microphone, the user can answer calls like he would using a more complex telephone system. In addition to call history and voicemail, the user can view the state and local time from which each caller dials. The product also offers other protections to each business client, including encrypting each call to prevent eavesdropping, receiving incoming calls without disclosing their phone number, and taking actions such as placing a caller on hold or transferring a caller to an employee or department. Businesses can use the multiple features of the Callision platform by simply adding the widget to their website.
Founded in 2011, Callision employs 7 people in its Manhattan location. Led by CEO Jay Jideliov and CFO Alex Kleyner, Callision makes consumer-to-business (C2B) connections easier by offering click to call widgets for business websites. Through the widget and customer support, client businesses make their own customers' lives easier because they don't have to manually dial a number. Callision is a member of Startup America Partnership and Microsoft BizSpark.