WESTLAKE VILLAGE, Calif., April 29, 2014 /PRNewswire/ -- CallSource Automotive, the industry leader in call management, marketing analysis and sales improvement, today announced it has been named a Certified Provider by Dealer.com, a Dealertrack Technologies solution that provides marketing and operations software and services for the automotive industry.
As part of Dealer.com's Certified Provider Program, CallSource Automotive will integrate its LeadScore and DealSaver call lead management solutions as either a stand-alone package or combined with its Telephone Performance Analysis and Phone Skills Training services. Dealer.com customers will be provided easy, streamlined access directly through their Dealer.com sites or on the Dealer.com main website. Dealers can initiate sign-up through the Marketplace in the Dealer.com Control Center.
The relationship with Dealer.com is another step in CallSource Automotive's strategy to partner with leading industry online companies and CRM providers to give automotive retailers easier access to CallSource Automotive's industry leading products and services.
"Being a certified provider of Dealer.com provides auto dealers access to CallSource Automotive products and services through a trusted industry resource," said Andrew Price, President of CallSource Automotive. "Ultimately, we want to provide easy access to our services for automotive retailers and partnering with Dealer.com helps that process significantly."
"Our goal is to provide access to important industry tools that help automotive retailers thrive," said Mike DeCecco, director of Business Development for Dealer.com. "CallSource Automotive is a recognized leader in helping automotive retailers gain more appointments and close more sales. Like Dealer.com, the team at CallSource Automotive is passionate about helping automotive retailers succeed, making them an excellent fit for our Certified Provider Program."
Handling incoming phone calls continues to be one of the most important elements to auto retail sales success. According to research and a recent OEM study by CallSource, customers who pick up the phone to inquire about a vehicle typically make a purchase in 2 to 5 days.
"Unfortunately, many sales personnel have not been properly trained to establish rapport, discover the needs of the prospect, or set the showroom appointment during a call," says Price. "These gaps in call-handling skills cost dealers hundreds of thousands of dollars in missed sales opportunities."
By tracking and monitoring dealer calls, CallSource is able to determine which advertising sources are working best, alert dealership management when calls are mishandled, and identify appropriate training for sales personnel to close skill gaps. The company offers a range of online and in-person training opportunities to help automotive retailers improve their phone management skills and processes and add millions of dollars to their bottom lines.
About CallSource CallSource has been the industry leader in call tracking and lead management solutions for more than 20 years. Based in Westlake Village, California, CallSource offers customized solutions, including call tracking, call recording, vanity numbers, and telephone performance analytics that help businesses increase sales and profits. CallSource serves multiple industries including automotive, home services, media, and healthcare, as well as numerous Franchise businesses. For more information about the company, visit CallSource.com.