SANTA BARBARA, Calif., June 11, 2014 /PRNewswire/ -- With the 2014 hurricane season officially underway, humanitarian organization Direct Relief has expanded its extensive medical pre-positioning efforts to safeguard dozens of communities in the U.S. and internationally that are particularly vulnerable to storm-related health risks. 

"Smart preparation is the best defense when a hurricane strikes. Nonprofit clinics and health centers have repeatedly demonstrated that they are a key component of an effective response and speedy recovery," said Direct Relief Director of US Programs, Damon Taugher. "It is critical that clinics in areas most often hit by extreme weather are bolstered with additional medicines and supplies to use when the devastation first occurs."

Through the use of powerful data analysis and visualization tools including those offered by technology companies Palantir and Esri, Direct Relief is able to strategically stage the Hurricane Preparedness Packs  with trusted safety-net health facilities in socially vulnerable areas and flood zones along likely hurricane paths.

"Effective emergency response takes into account complex relationships between social factors and natural events," said Direct Relief's Director of Research and Analysis, Dr. Andrew Schroeder. "Understanding these relationships better through analytic technologies and techniques makes us more able to anticipate needs and mitigate risks."  

The pre-positioned materials include medical essentials identified as the most critically needed in the aftermath of hurricanes and other emergencies that prevent people from accessing the medicines and care they need.

The Hurricane Preparedness Packs, which comprise more than $1 million in medical resources, are bound for 63 health facilities near the Gulf and Atlantic coasts, the Caribbean, Central America, and the Philippines.

Each U.S. Hurricane Preparedness Pack holds enough medical supplies to treat 100 patients for a variety of conditions, from basic trauma injuries to chronic illnesses, for a 72-hour period, during which follow-on support can be mobilized. The International Modules contain supplies to care for 5,000 people for one month. 

Direct Relief first developed the pre-positioned modules for nonprofit clinics and health centers in the U.S. following its extensive responses to Hurricanes Katrina and Rita in 2005 and its subsequent work with the Texas Blue Ribbon Commission on Emergency Preparedness and Response.

Direct Relief is able to supply the Hurricane Preparedness Packs with donations from individuals, pharmaceutical and medical corporations, and through a long-standing relationship with FedEx.

The Hurricane Preparedness Packs are provided free of charge to health care safety-net facilities. If not used for an emergency, the materials are absorbed into clinics' general inventory to provide care for low-income patients at the end of hurricane season on November 30.  

About Direct Relief
Founded in 1948, Direct Relief is a leading medical relief organization, active in all 50 states and in 70 countries and is the only U.S. nonprofit to obtain Verified Accredited Wholesale Distributor (VAWD)© certification by the National Association of Boards of Pharmacy. The organization has been among the world's largest medical suppliers in Haiti after the 2010 earthquake, has top charity ratings, including four-star and "top-notch" rating from Charity Navigator, and a 100% fundraising efficiency rating from Forbes magazine. Among other distinctions, Direct Relief's corporate humanitarian collaboration with FedEx was recognized by CECP, a coalition of 150 CEOs united in the belief that societal improvement is an essential measure of business performance, with its prestigious 2014 Directors' Award. For more information, visit www.DirectRelief.org. 

Contact:
Tony Morain
Communications Director, Direct Relief
805.879.4931
tmorain@directrelief.org

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SOURCE Direct Relief