LJUBLJANA, Slovenia, October 5, 2011 /PRNewswire/ --
Two hundred early adopters, from around the world, helped bring to life an entirely new luxury product.
The European company CalypsoCrystal chose the CKIE crowd-funding design platform to engage with early adopters. The goal was simple: creating a stunningly stylish iPhone case.
CalypsoCase is a luxury protective phone case, handcrafted from silver, titanium and premium Italian leather.
Founder Matej Kurent explains: "Luxury is no longer the domain of big brands. Inspiration and innovation can happen anywhere and can be supported by fashion aficionados from around the world. We've got supporters from the US to Australia, and as far away as Albania. It's really impressive!"
Lovers of luxury immediately began to contribute to the project. In less than a month, more than 200 supporters contributed $70 or more each to provide seed capital. Soon after, CalypsoCrystal began rolling out the amazing CalypsoCase.
CalypsoCase is precision handcrafted to fit the brand new iPhone 4S as well as iPhone 4 and other selected smart phone models.
"We are bringing together the precision of European craftsmanship with exceptional design," said Mr. Kurent. "We are guided by our ambition to create exceptional products from premium materials. Materials for each CalypsoCase are precisely laser cut and assembled by experienced craftsmen. Each piece of silver on CalypsoCase is hand polished. No compromises. Ever."
CalypsoCrystal is a perfect example showing that that new luxury brands can be established by using new approaches. The tech savvy and highly responsive audience of aspirational buyers already account for a third of all luxury spending.
These consumers are looking for a different type of engagement. With a crowd-funded approach, CalypsoCrystal offered just that. Early adopters are not just ordinary buyers. They are a vital part of its success story.
The CalypsoCase is available at http://www.calypsocrystal.com and at selected retailers worldwide for $119/€99.
CalypsoCase comes in four different styles: Zurich Night (deep black with red interior), Cannes after Cannes (structured beige leather and hand polished silver ring), Marrakesh Spring (stunning orange and precisely cut silver) and Glowing Iceland (deep laser purple with shiny silver ring).
CalypsoCrystal designs and produces luxury handmade accessories for mobile devices. It is known for CrystalDock, a luxury dock for the iPhone and iPod made of pure and perfect crystal glass. CalypsoCrystal is based in Ljubljana, Europe.
For additional information contact:
Ales Ruter, [email protected], Tel +38616203490