Camp Playa Expands Client Roster with Spark Networks Win

New Digital Agency Tapped to Boost Social Strategy for Top Niche Dating Sites ChristianMingle and JDate

Nov 12, 2015, 14:00 ET from Camp Playa

PLAYA VISTA, Calif., Nov. 12, 2015 /PRNewswire/ -- Camp Playa – the new Los Angeles-based integrated communications agency launched by Vision 7 International – today announced the addition of Spark Networks (NYSE MKT: LOV) to its growing client roster.

Camp Playa will be tasked with helping shape digital strategy for the relaunch of Spark Networks' two largest online properties – ChristianMingle and JDate. The agency's work will include creating a social media playbook to guide how each rebranded website engages with its target audiences.

"We selected Camp Playa because its creative team understands how to go beyond just helping us acquire new customers to also help those customers find relationship success through content that informs, motivates and inspires," said Spark Networks Chief Marketing Officer John Volturo. "We're excited to relaunch and grow ChristianMingle and JDate with the help of Camp Playa's creative storytelling strategy and expertise."

Spark Networks owns and operates more than 30 targeted online properties including ChristianMingle, JDate, Spark, BlackSingles and SilverSingles. These niche-focused platforms help individuals build life-long relationships with others who share their interests and values.

This latest new client announcement for Camp Playa follows the recent appointment of marketing and product design veteran Rob Alley as the agency's Digital Creative Director. Other clients in the Camps Collective agency network include Procter & Gamble, Destination British Columbia, Coca-Cola and the National Hockey League.

"We've assembled a winning team ready to take on problems facing clients with a challenger brand mindset," said Camp Playa General Manager Clint Schaff. "We're excited to work with Spark Networks and each of our clients to tell their stories, enhance relationships and better meet the needs of customers on social, digital, mobile and wherever they can be found."


Camp Playa is the new Los Angeles-based integrated communications agency that delivers business results for its clients through creative, digital, mobile and social solutions. Located at the intersection of Playa Vista's burgeoning "Silicon Beach" and "ad agency row," Camp Playa brings a fresh approach to building connections between brands and consumers in a range of industries including technology, gaming, entertainment, automotive, food/beverage and consumer packaged goods. Camp Playa is part of The Camps Collective division of Canadian-headquartered Vision 7 International, which also includes Camp Pacific in Vancouver and Camp Jefferson in Toronto. For more information please visit


Vision 7 International is a fully integrated marketing communications company that serves various well-known brands in North America and worldwide. The company has four operating divisions: Cossette Communications; Vision 7 Media; Citizen Relations PR; and The Camps Collective. Cossette is a leading marketing communications agency in Canada with offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. Vision7 Media is Canada's largest independent media planning and buying group, operating primarily under the Cossette Media and Jungle Media brands; Citizen Relations is a leading public relations company with an international presence (US, Canada, UK and Asia) and multiple global partnerships; The Camps Collective is a digital-based agency group that focuses on advertising, digital marketing, Internet communications and social media. For more information please visit

Erik Deutsch 
ExcelPR Group (for Camp Playa)
(323) 851-2455


SOURCE Camp Playa