Campaign breaks ground in the U.S. to celebrate creativity among industry elite

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- Haymarket Media Group, home to marketing and communications brands including PRWeek, Direct Marketing News and Medical Marketing & Media, today announced the launch of Campaign, the first true digital community for U.S. marketing and communications professionals. Designed to celebrate creative excellence, the site will feature regular contributions from respected communications practitioners, showcase brilliant creative work and analyze key trends shaping the industry.

Campaign is 'where creativity finds community.' Campaign's content will be primarily produced by creative talent for creative talent. But, in a world that is becoming increasingly global, the site will also include ideas and inspiration from peers around the world, courtesy of Campaign's sister sites in the U.K. and Asia, as well as the fast-growing and influential AdTech blog, The Hub.

"The very best thing about our industry is the brilliant talent it attracts, the people. campaignlive.com is for, about and created by those people," said Claire Beale, the global editor-in-chief of Campaign. "Our site is a place to showcase inspiring work, debate issues, share opinions, learn from the best in the business. It will also be a place that reminds us all why we do what we do: the sheer thrill of seeing amazing ideas come to life, infect culture and grow businesses." 

Campaign was first launched as a print magazine in London in 1968 and has grown to become the world's premier platform showcasing creative excellence in advertising, media and marketing. The digital versions of Campaign span the UK, Europe, Asia, the Middle East and now the U.S.  

"It's about time that Haymarket took the bold but intelligent step of launching Campaign in the States." – Sir Martin Sorrell, CEO, WPP

Sorrell is just one of over 50 top-name industry experts to have agreed to share his/her views on the site. Other leading contributors will include:

Sir Martin Sorrell, CEO, WPP  

Keith Weed, chief marketing and communications officer, Unilever  

Dave Law, chief creative officer, R/GA

Tor Myhren, worldwide chief creative officer, Grey

Lee Clow, chairman, TBWA\Media Arts Lab

Fred Cook, CEO, Golin

Ida Rezvani, Managing Director, McGarry Bowen

Carl Johnson, founder, Anomoly  

Matt Eastwood, worldwide chief creative officer, JWT  

Ajaz Ahmed, founder, AKQA

Rei Inamoto, chief creative officer, AKQA 

Andrew Robertson, worldwide CEO, BBDO  

John Osborn, CEO, BBDO New York

Tham Khai Meng, worldwide chief creative officer, Ogilvy & Mather

Miles Young, worldwide chairman and CEO, Ogilvy & Mather

Rob Norman, global chief digital officer, GroupM

Laura Desmond, global CEO, Starcom MediaVest Group

Additional key features of Campaign are:

• News analysis – our editors' unique insights into the implications of the latest developments
• An easily-accessed and curated collection of the best new creative from across the U.S. and beyond
• Live coverage of the top industry events in video, audio and written form
• A responsive design across mobile platforms

The Campaign editorial team is led by global editor-in-chief Claire Beale and includes New York-based Sarah Shearman.

Campaign invites other members of the marketing and communications community to help shape the future of the industry by adding their voice to the site at campaignlive.com or on Twitter, Facebook and LinkedIn. Contributions may also be e-mailed to Claire Beale at [email protected].

About Campaign

Our U.S. platform adds a vital piece to Campaign's global picture. For over half a century we've been the (challenging and championing) voice of the U.K. advertising industry (campaignlive.co.uk). We're now thriving in Asia (campaignasia.com) and India (campaignindia.in) and through partnerships have taken Campaign into the Middle East (campaignme.com) and Turkey (campaigntr.com). Together these local Campaigns are building the most powerful and inspiring global voice for the marketing communications industry.

About Haymarket

Campaign's parent brand, Haymarket Media Group, also owns a string of other leading brands that serve the marcoms community around the world. These include PRWeek (prweek.com), a global network of sites serving PR communities in the U.S., U.K. and Asia.

In the U.S., Haymarket also owns The Hub (thehubcomms.com), which focuses on the marcoms community need for smarter marketing technology along with Direct Marketing News (dmnews.com) and Medical Marketing and Media (mmm-online.com).

In the U.K., Haymarket's brands serving the marcoms community include Brand Republic (brandrepublic.com), Marketing (marketingmagazine.co.uk), The Wall (thewallblog.co.uk) and Media Week (mediaweek.co.uk), as well as leading award shows such as the Campaign Big Awards. Meanwhile, in Germany, Kress (kress.de) serves the media community and PR Report (prreport.de) serves Germany's PR and communications industry.

In Asia, Haymarket collaborates with Lions Festivals to host Spikes Asia, the most prestigious celebration of excellence in the region's creative communications industry.

Haymarket Media Group creates award-winning specialist content for international audiences. The company has 72 market-leading brands in 20 offices across six countries, connecting people and communities across print, digital, mobile and live media.

For more information, visit haymarket.com.

Media Contacts:

Mark O'Connor
mo'[email protected]  
212.373.6029

Annie FIleta
[email protected]
212.373.6064

SOURCE Campaign