Campaign Uses Real Texts of Domestic Violence Victim
HARTFORD, Conn., Nov. 17, 2014 /PRNewswire/ -- The Connecticut Coalition of Domestic Violence (CCADV) has launched a Domestic Violence Awareness Campaign with an aim to encourage victims and those around them to call its hotline 24/7.
The "Don't Wait" campaign uses real text messages exchanged between a victim of domestic violence from Connecticut and her friend the night before she was killed to demonstrate the compelling circumstances that can exist for a victim living in a very lethal situation.
CCADV is encouraging victims, and those around them, to call for help and develop a path to safety. "Domestic violence is a serious issue in Connecticut," notes CCADV CEO Karen Jarmoc. "We are a state that averages close to 40,000 arrests annually on a family violence charge which makes up for more than 1/3 of all cases in our criminal court system. It is imperative that we reach victims and those around them before their challenging circumstances escalate further."
The Domestic Violence Awareness Campaign is a mixed media campaign. Online ads, bus ads, and radio spots will highlight the different early signs of domestic violence and encourage victims to call the hotline.
Connecticut averages 14 intimate partner homicides per year. CCADV's CT Domestic Violence Fatality Review Committee, annually reports on the circumstances leading up to these deaths. According to CTDVFR, over the past few years the majority of victims and those close to them had difficulty recognizing an escalation in abuse and rarely knew where to turn for help. Yet there is strong, evidence-based research that demonstrates several risk factors for potentially fatal violence. Some of these risk factors include the perpetrator threatening the victim with a weapon or threatening to commit suicide, or the period when the victim is attempting to leave or end the relationship.
The "Don't Wait" campaign was created by McDowell Jewett Communications and Robinson AD & Design. Click here to see featured ad: "Don't Wait". For more information on the Connecticut Coalition Against Domestic Violence, www.ctcadv.org/.
SOURCE Connecticut Coalition of Domestic Violence
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