Campari Canada Solidifies Commitment to Canadian Market with the Implementation of its own Distribution Network, Construction of a National Head Office in Toronto, and the Hiring of Seasoned Canadian Industry Professionals in Key Provincial Markets

May 27, 2015, 08:00 ET from Campari Canada

FOLLOWING THE 2014 ACQUISITION OF CANADIAN DISTILLERY FORTY CREEK, CAMPARI CANADA SETS UP CANADIAN OPERATIONS AS OWNER, DISTRIBUTOR AND MARKETER OF SOME OF THE WORLD'S MOST RECOGNIZED BEVERAGE ALCOHOL BRANDS

TORONTO, May 27, 2015 /CNW/ - Campari Canada has announced a series of corporate initiatives and executive appointments as it continues its focus of growing its diverse portfolio of brands in Canada. Following the successful acquisition and integration of Forty Creek Distillery Ltd. in June 2014, Campari Canada continues to focus on the Canadian market with the launch of a new head office in Toronto and the addition of a roster of Canadian sales, marketing and distribution professionals to the Canadian operation.

The Grimsby, Ontario-based Forty Creek distillery will continue to serve as the bottling plant and warehouse for the popular Forty Creek brand with the addition of select Gruppo Campari brands. It will also continue operating its own on-premise retail store, tours and seminars. Now managing its own distribution efforts, the distillery will serve as a central office for Campari Canada for some of its production, HR and finance staff.

The Toronto office will be located in the Liberty Village neighbourhood and will house the company's sales, marketing and finance staff. The space, outfitted to encourage engagement amongst its growing workforce, was designed by Toronto-based firm I-V. Featuring striking communal spaces, a free-standing, full-sized bar and possessing the capabilities to transform into a functional event space, Campari Canada's presence in Toronto's core serves to bring the brand that much closer to the many consumers, partner accounts and brand ambassadors that have leveraged the group's portfolio across the national landscape.

Campari Canada has also recently appointed a group of senior leadership to steer the new organization in this country. Appointments include:

  • Greg Smith, VP of Sales, Campari Canada
  • Anna Garbagnati, VP of Finance
  • Martin Dominguez, HR Director
  • Bill Ashburn, VP of Production
  • Chris Staresinic, VP of Marketing

"Since its inception in 1860, Gruppo Campari has built a solid and expansive portfolio with demonstrated international appeal," said Massimo Mottura, President, Campari Canada. "As a team, we are thrilled to be at the forefront of the brand's operations in Canada.  With the support of a robust group of adept and passionate professionals each committed to success, paired with the new acquisition of one of Canada's most formidable distilleries, this truly marks an exciting time for Campari Canada. Bolstered by what we are confident is a fully comprehensive and capable foundation, we look forward to continuing the legacy of Gruppo Campari within Canada while sharing our brands with consumers across the country for many years to come. "

About Gruppo Campari:
A wholly owned subsidiary of Davide Campari-Milano S.p.A., Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group's portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include  SKYY® Vodka, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon and Appleton® Estate Rum. In 2014, The Group acquired Forty Creek Distillery Ltd., an independently owned Canadian spirits company. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 3 wineries worldwide and has its own distribution network in 19 countries. For more information: http://www.camparigroup.com.

SOURCE Campari Canada