Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?

MOUNTAIN VIEW, Calif., Nov. 26, 2013 /PRNewswire/ --

The retail industry is enormous. Yet this massive industry is facing sizable challenges. For starters, the global economy continues to struggle because consumers, generally, have less discretionary income and are saving more. The "Age of E-tailing," or to express the concept in its leading brand-specific form, "The Age of Amazon," is placing a vast multitude of items that at one time were available only in retail stores at the fingertips of consumers, on any Web-enabled device, at lower prices and with minimal wait times to receive the merchandise. If retailers are to survive, they must find ways to engage with shoppers, or, at minimum, to better understand what shoppers want.

This Stratecast | Frost & Sullivan Analyst Briefing introduces an approach that is helping retailers better understand both their customers and their own operations by harvesting analytics from the Wi-Fi that many of them are already providing to shoppers.

Designed to benefit a wide range of attendees, including:

• All retail or e-tail organizations, and individual retailers of all types and sizes
• Every brand that sells through either the retail or e-tail channels
• Brands that utilize mobile technologies for sales and retention activities
• Companies that play a role, or could, in equipping retailers to better compete

"Retail/Wi-Fi analytics is one of the most compelling examples of a direct, practical use of Big Data today, in a realm that potentially touches virtually every consumer," said Stratecast | Frost & Sullivan Big Data and Analytics Global Program Director Jeff Cotrupe. "Collecting data about shoppers and their actions, both in-store and in other areas of their lives, does, however, raise privacy issues.  Stratecast believes the actions of watchdog groups and key providers in this industry to help shoppers opt out are moving the state of the art in this space to a more consumer-friendly place. We are also advising retailers to turn a negative into a positive by turning shoppers on to special deals and premium content in exchange for keeping their Wi-Fi turned on and allowing this data collection to occur."

Registration

• To register for this complimentary analyst briefing, email [email protected] your full name, job title, company name, company telephone number, company email address and Web site, city, state and country.
• Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

Supporting Resources

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Contact:
Britni Myers
Frost & Sullivan
+1.210.477.8481
[email protected]

SOURCE Frost & Sullivan