FORT LAUDERDALE, Fla., Aug. 11, 2014 /PRNewswire/ -- Celebrities and brands spend endless time, money and resources cultivating fan bases on social media. But, ultimately, they don't own that fan equity in the form of actual data that can be aggregated or monetized. And if Twitter decided to tweet no more, who would keep the data? Now, a revolutionary new app by a South Florida entrepreneurial duo seeks to change that: VIPwink.
Soft launched this July, with an official launch planned for fall, VIPwink offers subscribers exclusive messages before they appear publicly on Twitter while providing celebrities and brands with invaluable—and previously unattainable—follower email and data collection.
Through the patent-pending app, celebrities send out "winks," messages that appear on subscribers' VIPwink feeds before reaching the Twitterverse. This rewards loyal, paying fans with insights, news and perks while providing celebrities with valuable data collection, access to a verified group of dedicated fans and a portion of subscription revenues. If Twitter is the hottest nightclub in town, VIPwink is a VIP section for celebrities and devoted fans.
"We're putting the power back in the hands of the brand," says COO Steve Berman. "Instead of Twitter capitalizing on the loyalty and interaction of celebrity and brand fans, VIPwink offers the brand direct control and ownership of that communication and data—because data is king."
Adds CEO Steve Adelstein: "Celebrities, what if you had contact information for your Twitter followers? What if you could give access to only your most devoted fans? And what if you could make money while doing it? Celebrities are getting nothing—data or money-wise—from Twitter, and they have so much to gain from VIPwink."
"For example," Berman says, "according to TwitterCounter.com, the most-followed Twitter account is Katy Perry with 54.2 million followers [as of press time]. If just 20% of her followers signed up for VIPwink, she would gain over $30 million and over 10 million fan email addresses in one year."
VIPwink can be accessed on mobile devices or computers through a web application or a companion mobile app on Apple and Android devices. After downloading VIPwink for free, a user may purchase a one-month, no-commitment subscription to a channel for $0.99. Now, that user has VIP access to their favorite celeb. Channel categories include athletes, models, entertainers and business icons.
Through VIPwink, celebrities have a marketing platform for delivering exclusive content. From product previews and special events to breaking news, celebrities can cater winks to their fan base. When a wink is issued, a teaser wink appears on the celebrity's public Twitter feed, prompting nonsubscribers to download VIPwink and subscribe to the channel for access. Winks may then be posted to Twitter on a delay or not at all. Celebrities can also tap their VIPwink fan base for invaluable research and development. Celebrities, brands and social influencers with a significant number of Twitter followers are invited to apply for a VIPwink channel by visiting the website.
Phase Two of VIPwink development will be complete by end of 2014 and will support audio and video. For more information, visit www.vipwink.com.
VIPwink is a revolutionary new app designed to connect celebrities and brands with the public in ways never before possible. Users subscribe to celebrity channels for $0.99 each per month, gaining an unprecedented level of access to their favorite athletes, models, entertainers and business icons. VIPwink celebrities send out "winks," private messages that appear on subscribers' channels, rewarding loyal, paying fans with exclusive insights, news and perks. Winks may then be posted to Twitter on a delay or not at all. Through VIPwink (patent pending), celebrities gather valuable fan data while coalescing their dedicated fans in one place and collecting subscription revenues in the process. VIPwink is owned by VIPwink Corp., a wholly owned subsidiary of First Level Entertainment Group, Inc., based in Fort Lauderdale, Fla. Visit www.vipwink.com.
Press Contact: Michelle Soudry
The Gab Group