Can Website Improvements Really Bring In More Insurance Leads?

PLANTATION, Fla., Sept. 25, 2013 /PRNewswire/ -- Could allowing clients to service their accounts online lead to an improved customer retention rate and more insurance leads? Insurance companies such as Geico and Progressive have been allowing their clients to service accounts online for quite some time now, but would an insurance agency see the same success from a full-service website? Setnor Byer Insurance & Risk is testing that theory with their newly launched site.

Back in March they implemented an online instant quoting tool to test the waters in the online insurance marketplace. After testing the tool for a couple of months it was apparent that clients would respond well to a full-service site.

The new and improved site offers clients the change to service their accounts online, gives them easy access to the information they need, provides clients with complimentary tools/training to reduce risks, and the ability to shop insurance directly on the site.

There were a significant amount of changes made to the existing site. While the design is straightforward with easy-to-access tools, it is still important to offer support to the site's visitors. Anita Byer, President of the Full-Service Independent Insurance Agency explains the importance of the user-experience.

"Just because the client can service their account online does not mean they don't still need assistance from an insurance expert so we have agents available online to live chat with clients and answer any questions they might have."

The new site was launched in early July, and Setnor Byer Insurance & Risk has already seen major improvements in their unique visitors per day and a large increase in the amount of insurance quote requests and service requests taking place through the site.

If you'd like more information about this topic, or to schedule an interview with Jordan Price, please call Jordan at 954-888-1277 or email at [email protected]

Contact: Jordan Price
Tel: 954-888-1277
Email: [email protected]    

SOURCE Setnor Byer Insurance & Risk