MONROE, La., April 30, 2018 /PRNewswire/ -- A noted retail futurist once said, "If nobody comes to your store, it doesn't matter what they buy." As business technology trends evolve, retailers have opportunities to embrace digital disruptions that can drive differentiated customer experiences. CenturyLink (NYSE: CTL) connectivity powers digital transformation, helping retailers unlock innovations so they can create moments with their customers. In 2018, there are five things consumers can expect from retailers.
Cutting edge technologies will drive a differentiated customer experience
Retailers will invest to optimize their current infrastructure to keep up with the pace of digital disruption
Security controls will be prioritized in effort to further protect customer information
Technology investments will be made in physical stores to enhance the path to purchase
Unified commerce will replace omnichannel as the new retail buzz word
About CenturyLink CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world's best networking company by solving customers' increased demand for reliable and secure connections. The company also serves as its customers' trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.