Canada's total cannabis market is significant, potentially reaching nearly $7.2 billion by 2019-with legal sales making up more than half of that.
Once an illegal and rather niche product, legal cannabis is now a fast-growing global industry. And it's proving to be disruptive, impacting everything from beverage production to home construction.
There's also been a large uptick in public and private investment in new, safer forms of ingestible marijuana, while cannabis startups - focused on everything from therapeutics applications to cultivation techniques - are also cropping up. Financing to cannabis companies more than doubled in 2017.
Canada is fast becoming the world's leading cannabis market. It has a national legalized medical cannabis program, flourishing medical cannabis importing and exporting programs, and a fully federally legal, adult-use program.
And a new kind of consumer will be buying a good portion of that legal product: middle-aged, university-educated Canadians juggling many responsibilities and looking for the occasional toke. Knowledgeable staff, clear pricing, convenience, customer experience, product choice, and product and location safety will all play a key role in their success. Those who get the essentials right could secure a strong competitive advantage.
The economic impact of cannabis legalization will depend on two crucial factors: how much of the dominant non-licensed black market (85% of users) migrates to the legal space; and, how many non-users (over 25 million Canadians of legal age) choose to indulge in the substance.
Finally, while Canada is well-positioned to become a global leader in cannabis exports, markets remain limited to a small-subset of jurisdictions permitting medical use.
Cannabis has a significant ready base and a robust & sustainable future market potential. Given the traction on promoting cannabis and success realized, the author presents their strategic market research report titled, Cannabis: The World is Watching Canada.
Key Questions Answered:
What is the existing and evolving market size for cannabis in Canada?
What are the key levers for cannabis industry success in Canada?
What are the opportunities for private/PE players in cannabis sector in Canada?
What are the key headwinds and tailwinds in biofuels adoption, growth and sustainment in Canada?
What is the overall investment potential in Cannabis sector in Canada?
Key Topics Covered:
Executive Summary-The Green Leaf
Global Cannabis Market Outlook
Demand - Supply trend
Leading countries on cannabis production and exports
Canada's footprint on Global Cannabis map
Existing policies & roadblocks in Cannabis
Major levers in Cannabis Industry (major focus on Canada)
Key drivers of growing Cannabis medicinal application
Key drivers of growing Cannabis recreational application
Legalisation and its impact
Delivery methods and applications
Purchasing behaviours of consumers
Major roadblocks in Cannabis industry
Pressure on water and sustainable agriculture
Competition with Conventional Drugs
Complex regulatory structure
Patent landscape analysis for the following markets for Cannabinoid and Cannabidiol Oral Solution
US, EP and Canada Jurisdictions
Overview of Litigation flags, SPC validity flag, IP Status, Exclusivity ( start and end date) , patent number ( if applicable)
Cannabis market by crop type (Indica and Sativa) and others
Pricing across Canadian provinces
Potential for cannabis ancillary products usage
18 Industries Cannabis Is Disrupting
Mapping key players in the market
Aurora Cannabis Inc.
Cannabis Science Inc.
Terra Tech Corp.
Chronos Group Inc.
Medical Marijuana, Inc.
Maricann Group Inc.
Canopy Growth Corporation
Market positioning and key strengths (including control over supply chain)
Opportunities for private players- Gaps in existing supply chain, proposition and capabilities