Canada's leading lingerie retailer opens in Georgia - La Vie en Rose expands presence in UAE and Kazakhstan

MONTREAL, June 20, 2012 /CNW Telbec/ - La Vie en Rose Inc. announces its latest store opening at Uptown Tbilisi in Tbilisi, Georgia, the company's first boutique in the country. This marks La Vie en Rose's 58^th international store opening.

"We recently unveiled our new concept store at Uptown Tbilisi, where we are certain Georgian women will appreciate our offering," says François Roberge, President and CEO of La Vie en Rose. "Thanks to a solid partnership, we are thrilled to enter this exciting new market." La Vie en Rose's new concept store carries on the brand's classic and sophisticated design by combining soft colors and satin finishes with dark rich wood pieces.

Canada's premier lingerie retailer also plans on expanding in the United Arab Emirates and Kazakhstan. By Fall 2012, La Vie en Rose will add to its multiple existing locations, for a total of 7 boutiques in the UAE and two in Kazakhstan. "In addition to opening in new markets, our development strategy is to expand within familiar territory where we have presence and an established clientele," adds François Roberge.

Since 2004, over 55 international La Vie en Rose boutiques have flourished in 9 countries. Georgia joins Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Kazakhstan and Algeria on the company's growing list of openings outside of Canada.

La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 155 boutiques in Canada, including three concept stores: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Headquartered in Montreal, La Vie en Rose is a true Canadian success story and continues its expansion on a global scale. 

Image with caption: "La Vie en Rose International Boutique at Uptown Tbilisi in Georgia. (CNW Group/La Vie en Rose)". Image available at: http://photos.newswire.ca/images/download/20120620_C2755_PHOTO_EN_15368.jpg