Executive with Experience Across Condé Nast, Discovery, and MTV to Build New Leading Digital Media Authority on Medical Cannabis
TORONTO and LOS ANGELES, Sept. 11, 2018 /PRNewswire/ -- cannabisMD.com, a digital media company that provides comprehensive information for consumers on the potential therapeutic uses of cannabis and cannabidiol (CBD), today named Michael Klein as Chief Executive Officer. A veteran media executive with more than twenty years of experience including at Condé Nast Entertainment, Discovery Communications, and MTV, Klein will oversee all creative and business operations for the company, launched in April 2018 by co-founders and chairmen G. Scott Paterson and Rory Millikin.
"Michael is a seasoned expert in building and growing media companies, and his deep editorial and creative expertise will be invaluable as we focus on our mission to provide consumers the information they want in the most useful and engaging way possible," said Paterson.
"As access to medical marijuana and CBD expands globally, we created cannabisMD to meet consumer demand for a premium, go-to destination for information on medical cannabis and CBD," said Milikin. "We're excited to bring this brand to market for consumers who want a trusted resource, and progressive marketers and partners seeking safe opportunities to connect with this fast-growing, premium audience."
"We're in the early days of an enormous cultural shift in thinking around the therapeutic and wellness benefits of medical cannabis and CBD, and a new world of consumers is looking for unbiased, quality information to help them make the right choices for their individual needs and lifestyles," said Klein. "We want to grow cannabisMD into a one-stop destination for comprehensive information and trusted voices, presented in the most compelling ways, so consumers can be smart about determining the benefits of medical cannabis and CBD for their loved ones and themselves."
In his role, Klein will oversee cannabisMD's growth strategy, including the development of original written and video content—from consumer information and resources to news to scientific and academic studies to original series. Klein will also recruit a chief medical advisor and develop a monetization strategy for the company. He brings more than two decades of experience in entertainment media, having created and produced award winning original content across television and digital media for some of the most prestigious brands in the industry, including MTV, Condé Nast Entertainment, Discovery Inc, TLC, and SundanceTV.
Most recently, Klein was Executive Vice President of Original Content at MTV, where he oversaw the development and strategy for all original programming. Prior to that, he served as Executive Vice President, Programming and Content Strategy, at Condé Nast Entertainment, where he was part of the Senior Leadership Launch Team created to leverage the company's assets from more than 20 iconic brands for film, TV and digital content. Klein oversaw the company's portfolio of digital channels - including Vogue, Vanity Fair, Wired, GQ and The New Yorker.
cannabisMD is part of Miraculo Inc., a new integrated media company with plans to launch a portfolio of verticals in the cannabis space. Klein also serves as Miraculo's CEO.
cannabisMD is the first digital media authority for premium, relevant and trustworthy content about the potential benefits of medical cannabis and cannabidiol (CBD). The Company's network of sites feature scientific and academic studies, videos, news, original and curated articles and discussion forums. Learn more at cannabisMD.com.