DENVER, July 8, 2014 /PRNewswire/ -- With national attention focusing on the progress of the exciting new cannabis industry in Colorado, Todd Mitchem, former CRO of O.pen Vape—a brand that Mitchem catapulted as a leading marijuana company, is partnering with Cannabrand™ founders Jennifer DeFalco and Olivia Mannix, bolstering their mutual mission to rebrand cannabis culture while debunking negative stigmas and myths. Together, the partners conceived a revolutionary mainstream cannabis campaign: 'I Choose Cannabis™.'
Their goals are simple: change mainstream perceptions of cannabis by demonstrating cannabis users as productive and functioning individuals; promote responsible use of cannabis by educating the consumer on proper dosing for edibles, vaporizers, and smoking; and to give the mainstream cannabis consumer safe places to share their experiences with like-minded people.
I Choose Cannabis is imperative to the emerging cannabis industry because it addresses a diverse population including mothers, fathers, professionals, and grandparents, while demonstrating that cannabis can be enjoyed responsibly.
"Cannabis is going mainstream," says Mitchem. "It's not a question of 'if,' it is a question of 'when;' By coming together and launching 'I Choose Cannabis™' Olivia, Jennifer and I are hoping to give people like us, the mainstream cannabis consumer, safe places to gather with like-minded people while enjoying amazing activities such as yoga."
In lieu of launching I Choose Cannabis™ – they will be hosting a series of cannabis-friendly yoga events. In the first series titled: "I Choose Cannabis and Yoga," invited members may choose to consume cannabis prior to practicing meditation and yoga. In addition, there will be an educational aspect to each class in which patrons will learn about the mind, body and spiritual components of yoga, and how marijuana complements these elements.
I Choose Cannabis™ is excited to incorporate the healing and relaxation properties of cannabis into this yoga series, and welcomes all to indulge in this unique experience, whether you choose to consume or not.
"With I Choose Cannabis, we hope to demystify this versatile and healing plant and open it up to veteran yogis and newcomers alike," said DeFalco.
This "enlightening" series of cannabis and yoga events will be held at the indoor/outdoor cannabis co-working space Green Labs (1250 31st St, Denver, CO 80205), complete with instructors, refreshments and exclusive giveaways. The dates are as follows:
Friday, July 25, 2014 -- 6:30pm: Yoga with a Twist
Friday, Aug 1, 2014 -- 6:30pm: Puff and Pose
Friday, Aug 8, 2014-- 6:30pm: Buds with Buddha
Friday, August 15, 2014-- 6:30pm: Canna-Light Yoga
For sponsorship opportunities please email: email@example.com
To obtain tickets please visit: ichoosecannabis.com to request your invite.
This is a private event. Guests must be 21+ to attend and may pre-order tickets for $30 at ichoosecannabis.com. Media are welcome. Cannabis products will not be sold.
About I Choose Cannabis™:
I Choose Cannabis™ was originally conceived by Todd Mitchem as an idea he felt could change the world's view of the cannabis consumer. Todd wanted to partner with a like-minded progressive team who could help him turn the concept into a movement. Todd and the founders of Cannabrand, Jennifer DeFalco and Olivia Mannix are now partnered together to collaborate on their shared vision, which is to stop the stigma and stereotypes that are associated with cannabis use. This team believes in the right of every adult to choose cannabis for consumption both medically and recreationally. The concept was devised to liberate cannabis users by demonstrating that they have the right to choose what they consume without feeling societal judgment, whether for medical or recreational purposes. I Choose Cannabis promotes their core belief that cannabis consumption is about freedom; individuals should be able to say without fear of judgment, "I Choose Cannabis"
SOURCE I Choose Cannabis Campaign