The launch arrives as non-alcoholic beverages continue to gain traction and shoppers increasingly embrace smaller sizes that offer greater flexibility for evolving drinking occasions. These shifts are unfolding alongside continued growth in convenience retail, creating a timely opportunity for Riunite Zero and Maschio Zero to reach consumers beyond traditional wine-purchasing locations.
The new formats also build on strong momentum for both the category and the brands. The U.S. alcohol-free category surpassed $1 billion in off-premise retail sales by the end of 2025, according to NielsenIQ, while online non-alcoholic beverage sales surged approximately 208% year over year, according to Pinky Beverages' 2026 NA Trends Analysis. Riunite Zero and Maschio Zero have mirrored that growing demand internationally, with worldwide sales across 2024 and 2025 reaching 200,000 bottles of Riunite Zero and 150,000 bottles of Maschio Zero, respectively, the majority of which were sold in 2025. Together, the acceleration reflects increasing global enthusiasm for the brands' zero-proof portfolio and sets the stage for continued expansion in the U.S.
"Today's consumers are looking for choices that fit more seamlessly into their lifestyles, and these new 187ml bottles give them another way to enjoy Riunite Zero and Maschio Zero on their own terms," said Mina Belhaj Rouas, Vice President of Marketing and Trade Development at Frederick Wildman & Sons, the exclusive U.S. importer of Riunite and Maschio. "Whether it's about moderation, portability or simply enjoying one serving at a time, this size makes it easier to choose an alcohol-free sparkling wine wherever the moment takes you."
Designed for everything from casual gatherings and picnics to travel and spontaneous celebrations, the individual size makes both wines easier to enjoy without commiting to a full-size bottle. The compact size also creates new possibilities in convenience and grab-and-go retail settings, bringing the brands into spaces where traditional wine bottles may be less practical.
Suggested retail pricing is $2.99 for Riunite Zero 187ml and $3.99 for Maschio Zero 187ml. For more information and purchase details as the new offerings become available, please visit: https://www.riunite.com/.
About Riunite
Riunite, established in 1950, is an Italian wine brand rooted in collaboration and excellence. Originating from a coalition of 9 co-op wineries in the Province of Reggio Emilia, Riunite has grown into a global leader in grape and wine production. With over 1,450 families of winegrowers, 8 cooperative winemaking centers, and 4,600 hectares of vineyards, Riunite processes 89,000 tons of grapes annually. Committed to sustainability and quality, Riunite portfolio represents a diverse range of varietals, including its renowned Lambrusco. Produced without added sugars, Riunite wines offer an approachable character and natural sweetness. In every bottle, Riunite invites you to savor the essence of Italian craftsmanship.
About Maschio
Maschio, founded in 1973, is a benchmark in Italian sparkling wine, rooted in the heart of the Veneto region between the Dolomites and Venice. As a pioneer in the production of Prosecco DOC, Maschio helped define the fresh, fruit-forward style that has made Prosecco one of Italy's most beloved exports. With a focus on native varietals and a commitment to innovation, Maschio blends tradition with modern winemaking techniques to produce bright, expressive wines that reflect the character of northeastern Italy. Today, Maschio continues to lead in quality and volume, offering a portfolio that brings Italian sparkling wine to tables around the world.
MEDIA CONTACT
Huiru Guo
Colangelo & Partners
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SOURCE Frederick Wildman
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